SKEMA Business School MiM – Sample Essays & LOR

Free Samples from Past Clients

SKEMA Application Essays & Questions 2023-2024

  1. What are your short-term and long-term career goals, and how will pursuing the SKEMA MIM program help you achieve them?
  2. How have your past academic and professional experiences prepared you for the SKEMA MIM program, and how do you plan to contribute to the program’s diverse and collaborative community?
  3. Describe a challenging situation you faced in your personal or professional life, and how you overcame it.

SKEMA Winning Sample Essays – 1

1. What are your short-term and long-term career goals, and how will pursuing the SKEMA MIM program help you achieve them?

My short-term career goal is to transition into a strategic marketing role within a leading media and entertainment company such as Disney, Hulu, or Netflix. With over three years of experience in content creation and social media strategy, I am eager to take on more responsibility and drive impactful marketing campaigns. I aim to leverage my skills to create content that resonates with diverse audiences and aligns with the company’s strategic objectives.

In the long term, I aspire to become a VP of Marketing and Media Strategy. In this role, I want to influence the industry by advocating for ethical and inclusive content creation. My vision is to lead initiatives that promote realistic and diverse representations in media, ensuring that the content we produce positively impacts society and fosters a more inclusive culture.

The SKEMA MIM program is the ideal platform to help me achieve these career goals. The program’s comprehensive curriculum, which includes courses on strategic management, digital marketing, and innovation, will provide me with the necessary knowledge and skills to excel in a strategic marketing role. The emphasis on global business practices and emerging market trends will equip me with a nuanced understanding of the industry, enabling me to develop effective marketing strategies that are both innovative and culturally relevant.

Moreover, the SKEMA MIM program’s strong focus on experiential learning, through internships, consulting projects, and industry partnerships, will allow me to apply theoretical concepts to real-world scenarios. This practical experience will enhance my problem-solving and decision-making abilities, making me well-prepared for the challenges of a strategic marketing role.

The international exposure offered by SKEMA’s campuses and diverse student body will provide me with a global perspective. This will be invaluable in developing marketing strategies that resonate with audiences worldwide. The program’s emphasis on leadership development will also help me hone my leadership skills, preparing me for future roles that require managing diverse teams and driving strategic initiatives.

The SKEMA MIM program aligns perfectly with my career aspirations, offering the knowledge, skills, and experiences needed to achieve my short-term and long-term career goals.

2. How have your past academic and professional experiences prepared you for the SKEMA MIM program, and how do you plan to contribute to the program’s diverse and collaborative community?

My academic and professional experiences have provided me with a solid foundation in marketing and media, making me well-prepared for the SKEMA MIM program. I hold a degree in Information Technology, which has equipped me with analytical and problem-solving skills. During my time at university, I was actively involved in various extracurricular activities, including leading the university dramatics club and tutoring underprivileged students through Teach for India. These experiences taught me the value of leadership, teamwork, and community engagement.

Professionally, I have spent over three years in the media and entertainment industry, working with renowned clients like Netflix. My roles have spanned content creation, social media strategy, and team leadership. As a Senior Brand Partner at Please See //, I have successfully devised and implemented social media strategies that significantly increased engagement and reach for clients. My experience in managing large teams and coordinating complex projects has honed my organizational and leadership skills, making me adept at navigating dynamic and fast-paced environments.

The SKEMA MIM program’s emphasis on experiential learning and global business practices aligns perfectly with my career goals and professional background. I am eager to leverage the program’s comprehensive curriculum and practical opportunities to deepen my understanding of strategic marketing and digital innovation. Additionally, SKEMA’s diverse and collaborative community will provide a rich environment for learning and growth.

I plan to contribute to this community by actively participating in student-led initiatives, clubs, and events. With my background in media and marketing, I can offer unique insights and perspectives that will enrich classroom discussions and group projects. I am particularly interested in joining the marketing and media clubs, where I can share my industry knowledge and collaborate on initiatives that promote ethical and inclusive content creation.

Furthermore, I am committed to fostering a supportive and inclusive community at SKEMA. Drawing from my experiences in leadership and community service, I aim to mentor and support my peers, helping them navigate their academic and professional journeys. By contributing to a culture of collaboration and mutual support, I hope to make a meaningful impact on the SKEMA community.

My academic background and professional experiences have prepared me well for the SKEMA MIM program, and I am excited to contribute to its diverse and collaborative community.

3. Describe a challenging situation you faced in your personal or professional life, and how you overcame it.

One of the most challenging situations I faced in my professional life occurred during my tenure as a Senior Brand Partner at Please See. We were working on a high-stakes social media campaign for Netflix India, aiming to significantly increase their online engagement. Midway through the project, the client requested a complete shift in the campaign’s creative direction, which meant revising already approved content and producing new material under tight deadlines.

The sudden change led to confusion and frustration within the team, as we were already operating at full capacity. The new requirements were daunting, and team morale began to dip. As the team leader, I knew I had to take decisive action to navigate this crisis and ensure the project’s success.

First, I held an urgent team meeting to communicate the changes clearly and transparently. I acknowledged the team’s frustration but emphasized the importance of flexibility and adaptability in our industry. By breaking down the new tasks into manageable parts and setting clear, achievable milestones, I aimed to reduce the overwhelming nature of the situation.

Next, I reallocated resources and responsibilities based on each team member’s strengths and current workload. I collaborated closely with project managers to ensure everyone had a clear understanding of their revised roles and deadlines. Additionally, I established smaller teams to focus on different aspects of the new requirements, which helped streamline the workflow and maintain a high level of productivity.

Throughout this process, I maintained open lines of communication, encouraging team members to voice their concerns and suggestions. By fostering a supportive and inclusive environment, I aimed to boost morale and keep the team motivated.

Thanks to the collective efforts and enhanced coordination, we met the revised deadlines and delivered high-quality content that exceeded the client’s expectations. The campaign not only increased Netflix India’s social media engagement but also received positive feedback from both the client and the audience.

This experience taught me the importance of clear communication, adaptability, and leveraging individual strengths within a team. It reinforced my belief in the power of collaboration and the importance of maintaining a positive and inclusive work environment.

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Skema Recommendation Letter – Key Questions

  1. In what capacity have you known the candidate? (No word limit)
  2. If this is a work-related reference, in what position is/was the candidate employed and for how long? (No word limit)
  3. What do you consider to be the candidate’s principal strengths/talents? (No word limit)
  4. What do you consider to be the candidate’s weaknesses or areas that need improvement? (No word limit)

MiM Recommendation Letters
(Free Samples & successful Examples)

Professor - Recommendation letter Sample 1

Here is a quick PDF of a sample recommendation our client submitted for a successful admit. 

Free Sample Academic letter of recommendation
mim - Free Sample Academic letter of recommendation

How do you know the applicant? How long have you known them for?

I am the Dean and Professor at Maharaja Agrasen Institute of Technology in Rohini, India. I have known Pavani since her first semester, where she was in my “Fundamentals of Computing” class. 

I have had multiple opportunities to interact with Pavani as she was leading the student activities for her batch and was also working on the “Automated Stock Trading algorithm” project as a part of the curriculum, under my guidance. 

What would you say are the applicant’s key strengths and talents?

One of Pavani’s primary strengths is her ability to lead a team even in uncertain situations. In her final year, Pavani was the Organizing Committee Member of the International Conference. Since it was the first conference of its kind, there were no previous benchmarks, or processes in place. Right from marketing, outreach events, finding vendors for event management, to logistics – everything had to be figured out from scratch. The budget was also crunched which further did not help the situation.

Pavani went beyond her responsibilities and took the lead on the project. She worked with other team members, discussed with them and charted a plan. She delegated responsibilities to fellow peers, and also guided them on their tasks. There were also conflicts in the team, and unforeseen problems. One of the vendors cancelled the contract two days before the conference. Pavani immediately reached out to other vendors through personal contacts and engaged the team with a calm mind and got things done. Thanks to Pavani, the conference was a huge success with over 60 participants from multiple countries. As a result, 3 projects were selected and funded by our institution. The conference is now recognised internationally and is set to take place again next year in February. 

Pavani also demonstrated her leadership capabilities while working on a project under my guidance. The project was focused on building automated stock trading algorithms that managed to maximize cumulative profit. Although she did not come from a finance background, Pavani quickly learnt the basic concepts. She also brought her team members onboard by coaching them and teaching how the stock market works. With the team’s support, Pavani was able to build a functioning algorithm that got published in a reputed Journal – “Journal of Emerging Technologies and Innovative Research”. I believe Pavani is the kind of candidate who can take ownership and deliver things with minimal guidance.

In which areas of development has the applicant progressed the most in the time you’ve known them?

Initially, when I met Pavani, she was a shy person who was not confident to lead a team. Even though she might have brilliant ideas, she used to keep it to herself and not put it forward. As a consequence of being shy, she even preferred to work alone rather than in teams. She needed a little encouragement to help break her out of her shell. Slowly, she started putting forth her ideas. As those ideas were adopted by her teammates, she started gaining confidence. She quickly learnt to plan, lead and delegate a team effectively. 

Pavani grew to participate in competitions, representing the college on national level. Seeing her progress into an effective leader, I appointed Pavani as the organisational head of an international conference that took place in our campus in February 2020 as mentioned above. 

Pavani also progressed tremendously in her academics from 7 CGPA in 1st semester to 9 CGPA in later semesters. Her performance has progressed not just in theory but practical as well. She was part of 2 research papers that were published in reputable journals.

Another area that Pavani needs to develop is to be open and listen to other’s opinions. Sometimes, Pavani is quite stubborn when it comes to her plans and would want to execute them the way she has planned them. Therefore, she is at times not open to new viewpoints or any suggestions to the plan she came up with. This arises from her own perceptions that changing plans will lead to chaos and hence poor performance. In one of our sessions, I coached her and made her understand that she alone cannot control all things and she alone cannot achieve great things. She understood the importance of teamwork and she has been trying to work it out. She is now a bit more open to new ideas and opinions. I believe she will learn these qualities over time and experience.

In what ways might the applicant contribute to the Masters in Management Program?

Pavani has always volunteered and stepped up to lead student activities. I have no doubt that she would continue to do the same at London Business School. With her experience in event management, she will be a great asset to lead student run activities and events. 

Apart from that, I think Pavani is a fast learner who is always enthusiastic to teach her fellow batchmates. She has held multiple tutor sessions for juniors and fellow batchmates on tough courses. She will contribute to the class by bringing her technical expertise during discussions and also coaching them on relatively tough concepts.

Is MiM Program a right fit for the candidate right now?

This course would be the natural academic evolution for her. On multiple occasions, Pavani has expressed her interest in taking up roles that are in the intersection of business and technology. Engineering gave her a strong foundation in technology and analytical skills. But she needs the academic experience and learning about the business world. More importantly MiM will also groom her leadership abilities and impart holistic thinking capabilities. Pavani has a great potential to learn and succeed. And I believe MiM will be a step in the right direction towards achieving her goals.

Here is a quick PDF of a sample recommendation our client submitted for a successful admit. 

Recommendation Letter For Masters -  - Ameerkhatri.com

ESCP

Master in Management  Program

Paris, France

Date: 12-07-2022

To whomever it concerns 

I am writing this letter of recommendation on Behalf of Payal Saxena for her admissions into the MiM Program at your prestigious university. I have observed Payal in the capacity of a mentor and guide for about 8 months, during which she, along with her two peers, developed an algorithm for fully automated stock trading. 

Payal approached me for guidance to work on a project, which they aimed to showcase in a project challenge. This project carries a lot of value and adds towards the credits for their final degree. Initially, when the team brainstormed on the ideas, Payal raised her interest to solve some real problem using technology. The team did not want to do robotics or bot building rather create a value using their technical skills. So we decided to build an automatic stock trading algorithm. 

Payal’s willingness to learn and creative problem solving abilities was evident throughout the project.  When we started the project, Payal had a very basic understanding of stocks, but she was determined to learn. She took the initial few weeks to study up and research. I was surprised how quickly she ramped up her knowledge on the subject. She was studying trends on money control websites, mainly high performing stocks over different time periods. She always used to come up with new ideas, parameters to identify some patterns. True that Payal needed guidance on the subject and a little push from my end. Nonetheless, she used to contemplate and brainstorm with the team with utmost enthusiasm and result-oriented mindset. 

Another strength of Payal is her team leading capabilities. As this topic is entirely new for engineering students, she helped her fellow team members understand the topics by coaching them. She was also helping the team by translating the business problem into a technical language that is easy for the team to grasp and understand. I could clearly see Payal taking a lead on the project, guiding her members, provoking them to think differently, and motivating the team with a “can-do” attitude. Finally the team applied different indicators with different timelines and devised a mathematical equation which could be coded upon. And the team succeeded in building an algorithm with the use of a golden crossover indicator with moving averages of 9 minutes and 21 minutes. 

One thing that I have noticed during my time with her is that she is very stubborn. If she wants to try a new model, she wants to try it. Even if I guide her that this model may not actually work, she will still try her hands and then realise on her own when the results come out. She makes this plan in her mind and she wants to follow it through, and she is not very receptive to any changes or updates to that plan. I understand that this stems from her passion to solve problems and experiment on her own. However, she may not have the luxury of time and resources to do this in the real business world. I have advised Payal on the same and she listened to me carefully. I believe she will overcome this weakness over time and experience.

Payal is at the right inflection point in her career transition. She has strong technical skills, and she has always expressed interest to solve business problems using her skill set. I believe a MiM will help her gain that business understanding and also groom her leadership skills early in her career.    I would definitely recommend Payal as  a strong candidate for the MIM program

I hope the admissions committee sees the potential in Payal as I do, and I wish Payal all the best in her future endeavours. 

Regards

XXXXXX

Manager, XXXXXXX

Based on the Letters of Recommendation Guide, here are five tailored do’s and don’ts for writing recommendation letters for candidates applying to a Master’s in Management (MiM) program:

Do’s:

1. Choose a Recommender Who Knows You Well:
Do: Select a recommender who has worked closely with you and can provide specific examples of your management skills, leadership potential, and professional achievements. This person should be able to speak to your capabilities and character in a detailed and nuanced manner.
Reason: Admissions committees value depth and specificity in recommendations over the recommender’s title or prestige .

2. Highlight Relevant Skills:
Do: Ensure the recommender highlights skills relevant to an MiM program, such as leadership, strategic thinking, teamwork, and problem-solving abilities. Examples of how you managed projects, led teams, or solved complex problems should be included.
Reason: Relevant skills demonstrate your preparedness for the rigorous demands of a management program .

3. Provide Specific Examples:
Do: Encourage your recommender to provide detailed examples of your accomplishments. Anecdotes that illustrate your leadership in action or your ability to strategize effectively add credibility to the letter.
Reason: Specific examples make the recommendation more credible and compelling, showing concrete evidence of your potential .

4. Meet with Your Recommender:
Do: Arrange a meeting with your recommender to discuss your achievements, career goals, and reasons for pursuing an MiM. Provide them with a résumé and a list of your key accomplishments to help them write a comprehensive letter.
Reason: This ensures that your recommender has all the necessary information to write a strong, personalized recommendation .

5. Ensure Timely Submission:
Do: Set a personal deadline for your recommender that is well ahead of the application deadline. Follow up periodically to ensure they are on track.
Reason: This helps avoid last-minute issues and ensures that your application is complete on time .

Don’ts:

1. Don’t Write Your Own Recommendation:
Don’t: Never write your own recommendation letter, even if asked to do so by a recommender. Politely decline and offer to provide detailed information instead.
Reason: Self-written letters lack objectivity and can be easily spotted by admissions committees, potentially harming your application .

2. Don’t Choose Recommenders Based on Title Alone:
Don’t: Avoid selecting recommenders solely based on their impressive titles if they do not know you well. A generic letter from a high-ranking official is less effective than a detailed letter from someone who knows your work intimately.
Reason: Admissions committees value insight and detail over prestige. A superficial letter can undermine your application .

3. Don’t Ignore the Instructions:
Don’t: Ensure your recommenders follow the specific instructions and format required by each school. Avoid generic letters that do not address the school’s particular questions or criteria.
Reason: Different programs may have unique requirements, and adherence to these shows attention to detail and respect for the application process .

4. Don’t Overuse Superlatives:
Don’t: Instruct your recommender to avoid excessive use of superlatives without backing them up with specific examples. Phrases like “the best” or “outstanding” should be supported by detailed evidence.
Reason: Over-the-top praise can seem insincere unless substantiated with concrete examples. Balanced, realistic assessments are more credible .

5. Don’t Choose Recommenders Who Are Unfamiliar with Your Recent Work:
Don’t: Avoid selecting recommenders who have not worked with you in the past few years, unless absolutely necessary. Their insight may be outdated or less relevant.
Reason: Current supervisors or colleagues are better positioned to speak about your recent achievements and current potential .

These do’s and don’ts will help ensure that the recommendation letters for candidates applying to a Master’s in Management program are strong, detailed, and effective in supporting their application.

Free Recommendation letter  template specifically tailored for candidates applying to a Master’s in Management (MiM) program, with a distinct structure and instructions to highlight relevant skills.

Admissions Committee
[Master’s in Management Program Name]
[University Name]
[University Address]
[City, State, ZIP Code]

Date:

Subject: Recommendation letter for —-“

Dear  Admissions Committee,

I am delighted to recommend [Candidate’s Name] for the [Master’s in Management program] at [University Name]. I have been [Candidate’s Name]’s [supervisor/manager/colleague] at [Company Name] for [duration], and during this time, I have closely observed [his/her/their] professional growth and achievements.

Key strenghts and Competencies

[Candidate’s Name] has demonstrated a strong aptitude for management, particularly in the areas of [relevant skills, e.g., leadership, strategic thinking, team collaboration]. In [specific project/task], [he/she/they] [specific action taken], resulting in [quantifiable result/outcome]. This project exemplifies [his/her/their] ability to manage complex initiatives and drive significant results.

Initiative and Problem-Solving

A notable example of [Candidate’s Name]’s initiative was during [specific situation]. [He/She/They] identified a critical issue in [context] and took proactive steps to [specific action taken], which led to [positive outcome]. This instance highlights [his/her/their] problem-solving capabilities and proactive approach.

Leadership and Team Dynamics

[Candidate’s Name] excels in leading teams and fostering a collaborative environment. During [specific team project], [he/she/they] [specific actions taken to lead the team], ensuring that all team members were aligned and motivated. The project’s success, marked by [specific achievements], is a testament to [his/her/their] effective leadership and team management skills.

Areas of improvement and Growth

[Candidate’s Name] is highly adaptable and continuously seeks to improve. After receiving feedback on [specific area for improvement], [he/she/they] [specific actions taken to improve], resulting in [positive development]. This commitment to personal and professional growth is a key attribute that will serve [him/her/them] well in the [Master’s in Management program].

Overall Recommendation

In conclusion, [Candidate’s Name] is an outstanding candidate for the [Master’s in Management program] at [University Name]. [His/Her/Their] combination of management skills, leadership qualities, and dedication to continuous improvement make [him/her/them] well-suited for your program. I am confident that [he/she/they] will make significant contributions and excel in this academically rigorous and dynamic environment.

Sincerely,

[Recommender’s Name]
[Recommender’s Title]
[Company Name]

This template is structured to highlight the candidate’s management expertise, leadership abilities, and dedication to continuous improvement, making it suitable for applications to a Master’s in Management program.

Free Recommendation Letter sample text for masters application

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