Esade Business School MiM – Sample Essays & LOR

Free Samples from Past Clients

Esade Application Essays & Questions 2023-2024

  1. What do you consider your best strongpoint or asset? Describe a situation where you demonstrated this strength or asset. (30 lines)
  2. Why do you think ESADE’s MSc Programmes in Management are a good fit for you? (30 lines)
  3. Where do you see yourself in 3 to 5 years? (30 lines)
  4. Is there anything you have not mentioned in the essays that you would like the Admissions Committee to know? (10 lines)

Esade Winning Sample Essays – 1

1. What do you consider your best strongpoint or asset? Describe a situation where you demonstrated this strength or asset. (30 lines)

One of my strongest assets is my ability to lead and innovate within high-pressure technology environments. This strength was clearly demonstrated during my tenure at LinkedIn, where I led a critical project to integrate AI technologies into our storage solutions.

The project aimed to enhance the system’s efficiency and reduce operational costs, a task requiring not only technical expertise but also a strategic approach to team management and innovation. Facing a tight deadline and high expectations, I utilized my leadership abilities to orchestrate a team of engineers. My role involved not just overseeing the technical developments but also fostering a collaborative team environment that encouraged creative solutions.

I initiated a series of brainstorming sessions that brought together diverse perspectives from the team, leading to a breakthrough in our approach to data handling and AI integration. This not only accelerated our timeline by several weeks but also enhanced the functionality of our product beyond the initial scope. The project culminated in a 30% reduction in latency and was recognized by company leadership for its impact on our platform’s performance and cost-efficiency.

This experience underscored my capacity to lead under pressure, harnessing my technical knowledge and leadership skills to drive innovation and achieve significant outcomes. At Esade, I am eager to refine these skills further, contributing to and learning from the diverse and dynamic community.

2. Why do you think ESADE’s MSc Programmes in Management are a good fit for you? (30 lines)

Esade’s MSc Programmes in Management align perfectly with my career goals and values, particularly because of their focus on innovation, international diversity, and real-world application. With a technical background in software engineering at companies like LinkedIn and Microsoft, I am looking to transition into a role that combines technical proficiency with robust business strategy skills. Esade’s emphasis on a practical, hands-on approach to business education, integrated with a global perspective, offers the ideal environment for this transition.

What excites me most about Esade is the program’s commitment to fostering entrepreneurial skills alongside core management principles. Esade’s collaborative projects, such as the Business Lab and consulting assignments, provide an unparalleled opportunity to apply classroom theories in real business contexts, bridging the gap between academic learning and practical implementation. These projects mirror the dynamic challenges I’ve navigated in the tech industry and offer a platform to enhance my strategic decision-making and leadership abilities.

Furthermore, Esade’s strong global network and its vibrant, culturally diverse student body will allow me to expand my professional and personal horizons. Learning in such an internationally rich environment will enable me to gain insights into global business practices and develop a broader understanding of different market dynamics.

Lastly, the values of social responsibility and sustainable business practices that Esade instills resonate deeply with my personal commitment to community service and ethical leadership. I am eager to engage with the Esade community, where I can grow not only as a business leader but also as a responsible global citizen, prepared to address complex business challenges with integrity and innovation.

3. Where do you see yourself in 3 to 5 years? (30 lines)

In 3 to 5 years, I envision myself thriving as a product manager within a leading technology company, where I can leverage my background in software engineering and the business acumen developed at Esade. I aim to be at the forefront of developing innovative solutions that incorporate artificial intelligence to solve pressing real-world problems. My goal is to lead projects that not only drive technological advancement but also adhere to sustainable practices and ethical standards.

I see myself as a bridge between the technical teams and the strategic units of a company, ensuring that product developments align closely with business objectives and customer needs. By applying the knowledge and skills acquired through Esade’s rigorous curriculum, I plan to enhance my ability to evaluate market trends, manage cross-functional teams, and lead projects that push technological boundaries.

Additionally, I am passionate about mentorship and leadership within the tech community. I plan to give back by guiding younger professionals in their career paths, sharing insights from my own experiences, and encouraging them to pursue innovation with a strong ethical foundation.

Ultimately, I aim to position myself as a leader who not only contributes to the company’s success but also advocates for the integration of technology in ways that positively impact society. Whether through launching new products, participating in speaking engagements, or leading community initiatives, I will strive to make a significant and meaningful impact in the tech industry.

4. Is there anything you have not mentioned in the essays that you would like the Admissions Committee to know? (10 lines)

In addition to my professional and volunteer experiences, I am an avid writer and creative thinker, actively involved in community storytelling and local cultural activities. This creative outlet enhances my analytical skills and contributes to my innovative approach to problem-solving in technology. 

I believe my unique blend of technical expertise, creative thinking, and community engagement would add diverse perspectives to the Esade community, enriching discussions and collaborative projects with fresh insights and alternative solutions.

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Esade Winning Sample Essays – 2

1. What do you consider your best strongpoint or asset? Describe a situation where you demonstrated this strength or asset. (30 lines)

My best strongpoint is my ability to lead with empathy and integrity. This strength has been a cornerstone in my professional and personal life, allowing me to build strong, trusting relationships and navigate challenging situations effectively.

A notable instance where I demonstrated this strength was during a critical project at my advertising agency. We were tasked with creating a campaign for a major client that aimed to target a younger audience. During the brainstorming phase, one of the proposed ideas involved using imagery that could be perceived as objectifying women. Despite the potential for high engagement, I felt this approach was unethical and contrary to the values we should uphold as content creators.

I decided to voice my concerns in a meeting with the client and our internal team. I carefully articulated the potential negative impact of the proposed content and presented alternative ideas that maintained creative appeal without compromising our ethical standards. Initially, there was resistance from both the client and some team members, but I remained steadfast in my position, emphasizing the long-term benefits of maintaining integrity and respect in our work.

Eventually, the client agreed to pursue the alternative strategy. The campaign was not only successful in terms of engagement but also received positive feedback for its respectful and inclusive approach. This experience reinforced my belief in leading with empathy and integrity, and it highlighted the importance of standing by one’s values even in the face of opposition.

2. Why do you think ESADE’s MSc Programmes in Management are a good fit for you? (30 lines)

ESADE’s MSc Programmes in Management are a perfect fit for me due to the program’s strong emphasis on innovation, global perspective, and commitment to ethical leadership. These elements align seamlessly with my career goals and personal values.

Firstly, ESADE’s focus on innovation resonates with my professional background in the dynamic field of media and advertising. I have consistently sought out creative and forward-thinking approaches to problem-solving, and I am eager to deepen my knowledge in this area. The program’s cutting-edge curriculum and opportunities for hands-on projects will enable me to enhance my skills and stay at the forefront of industry trends.

Secondly, ESADE’s global perspective is crucial for my development as a leader in the international business arena. With a diverse student body and a curriculum that integrates global business practices, I am excited to learn from peers and faculty with varied cultural and professional backgrounds. This exposure will broaden my understanding of global markets and prepare me to navigate the complexities of international business effectively.

Lastly, ESADE’s commitment to ethical leadership aligns with my personal belief in the importance of integrity and social responsibility in business. The program’s emphasis on sustainability and ethical decision-making will equip me with the tools to drive positive change in the industry. I am particularly interested in participating in ESADE’s initiatives and projects that focus on social impact, furthering my commitment to making a difference through my work.

Overall, ESADE’s MSc Programmes in Management offer the perfect blend of innovation, global perspective, and ethical leadership, making it the ideal environment for me to achieve my career aspirations and contribute meaningfully to the business world.

3. Where do you see yourself in 3 to 5 years? (30 lines)

In the next 3 to 5 years, I see myself in a strategic leadership role within a major global media or advertising company, such as Netflix, Amazon, or Disney. My goal is to leverage the knowledge and skills gained from ESADE’s MSc Programmes in Management to drive innovative and ethical content strategies that resonate with diverse audiences worldwide.

In this role, I aim to lead a team of creative professionals, guiding them to develop and execute campaigns that are not only successful but also socially responsible. I envision myself spearheading initiatives that promote inclusive and respectful representations in media, addressing issues such as gender equality and mental health awareness. By fostering a culture of integrity and empathy within my team, I hope to create content that inspires and positively impacts viewers.

Additionally, I see myself contributing to the strategic growth of the company by exploring new market opportunities and leveraging emerging technologies. I am particularly interested in harnessing the power of data analytics to understand audience preferences better and tailor content that meets their evolving needs. This approach will help in creating more engaging and relevant media experiences, driving both audience satisfaction and business success.

Beyond my professional aspirations, I also plan to continue my involvement in social causes, particularly mental health advocacy. I hope to use my platform and influence in the media industry to raise awareness and support initiatives that destigmatize mental health issues and provide resources for those in need.

In summary, in 3 to 5 years, I see myself as a strategic leader in the media industry, driving innovative, ethical, and impactful content strategies while continuing my commitment to social responsibility and mental health advocacy.

4. Is there anything you have not mentioned in the essays that you would like the Admissions Committee to know? (10 lines)

One aspect of my journey that I haven’t yet highlighted is my passion for continuous learning and personal development. Outside of my professional and community service commitments, I am an avid reader and self-taught coder. 

These interests have helped me develop a diverse skill set and a holistic understanding of technology’s role in media. My curiosity and dedication to learning new skills reflect my commitment to staying adaptable and innovative in a rapidly changing industry. I am eager to bring this same enthusiasm for learning and growth to the ESADE community.

What Our Clients Say

Esade Recommendation Letter – Key Questions

  1. In what capacity have you known the candidate? (No word limit)
  2. If this is a work-related reference, in what position is/was the candidate employed and for how long? (No word limit)
  3. What do you consider to be the candidate’s principal strengths/talents? (No word limit)
  4. What do you consider to be the candidate’s weaknesses or areas that need improvement? (No word limit)

MiM Recommendation Letters
(Free Samples & successful Examples)

Professor - Recommendation letter Sample 1

Here is a quick PDF of a sample recommendation our client submitted for a successful admit. 

Free Sample Academic letter of recommendation
mim - Free Sample Academic letter of recommendation

How do you know the applicant? How long have you known them for?

I am the Dean and Professor at Maharaja Agrasen Institute of Technology in Rohini, India. I have known Pavani since her first semester, where she was in my “Fundamentals of Computing” class. 

I have had multiple opportunities to interact with Pavani as she was leading the student activities for her batch and was also working on the “Automated Stock Trading algorithm” project as a part of the curriculum, under my guidance. 

What would you say are the applicant’s key strengths and talents?

One of Pavani’s primary strengths is her ability to lead a team even in uncertain situations. In her final year, Pavani was the Organizing Committee Member of the International Conference. Since it was the first conference of its kind, there were no previous benchmarks, or processes in place. Right from marketing, outreach events, finding vendors for event management, to logistics – everything had to be figured out from scratch. The budget was also crunched which further did not help the situation.

Pavani went beyond her responsibilities and took the lead on the project. She worked with other team members, discussed with them and charted a plan. She delegated responsibilities to fellow peers, and also guided them on their tasks. There were also conflicts in the team, and unforeseen problems. One of the vendors cancelled the contract two days before the conference. Pavani immediately reached out to other vendors through personal contacts and engaged the team with a calm mind and got things done. Thanks to Pavani, the conference was a huge success with over 60 participants from multiple countries. As a result, 3 projects were selected and funded by our institution. The conference is now recognised internationally and is set to take place again next year in February. 

Pavani also demonstrated her leadership capabilities while working on a project under my guidance. The project was focused on building automated stock trading algorithms that managed to maximize cumulative profit. Although she did not come from a finance background, Pavani quickly learnt the basic concepts. She also brought her team members onboard by coaching them and teaching how the stock market works. With the team’s support, Pavani was able to build a functioning algorithm that got published in a reputed Journal – “Journal of Emerging Technologies and Innovative Research”. I believe Pavani is the kind of candidate who can take ownership and deliver things with minimal guidance.

In which areas of development has the applicant progressed the most in the time you’ve known them?

Initially, when I met Pavani, she was a shy person who was not confident to lead a team. Even though she might have brilliant ideas, she used to keep it to herself and not put it forward. As a consequence of being shy, she even preferred to work alone rather than in teams. She needed a little encouragement to help break her out of her shell. Slowly, she started putting forth her ideas. As those ideas were adopted by her teammates, she started gaining confidence. She quickly learnt to plan, lead and delegate a team effectively. 

Pavani grew to participate in competitions, representing the college on national level. Seeing her progress into an effective leader, I appointed Pavani as the organisational head of an international conference that took place in our campus in February 2020 as mentioned above. 

Pavani also progressed tremendously in her academics from 7 CGPA in 1st semester to 9 CGPA in later semesters. Her performance has progressed not just in theory but practical as well. She was part of 2 research papers that were published in reputable journals.

Another area that Pavani needs to develop is to be open and listen to other’s opinions. Sometimes, Pavani is quite stubborn when it comes to her plans and would want to execute them the way she has planned them. Therefore, she is at times not open to new viewpoints or any suggestions to the plan she came up with. This arises from her own perceptions that changing plans will lead to chaos and hence poor performance. In one of our sessions, I coached her and made her understand that she alone cannot control all things and she alone cannot achieve great things. She understood the importance of teamwork and she has been trying to work it out. She is now a bit more open to new ideas and opinions. I believe she will learn these qualities over time and experience.

In what ways might the applicant contribute to the Masters in Management Program?

Pavani has always volunteered and stepped up to lead student activities. I have no doubt that she would continue to do the same at London Business School. With her experience in event management, she will be a great asset to lead student run activities and events. 

Apart from that, I think Pavani is a fast learner who is always enthusiastic to teach her fellow batchmates. She has held multiple tutor sessions for juniors and fellow batchmates on tough courses. She will contribute to the class by bringing her technical expertise during discussions and also coaching them on relatively tough concepts.

Is MiM Program a right fit for the candidate right now?

This course would be the natural academic evolution for her. On multiple occasions, Pavani has expressed her interest in taking up roles that are in the intersection of business and technology. Engineering gave her a strong foundation in technology and analytical skills. But she needs the academic experience and learning about the business world. More importantly MiM will also groom her leadership abilities and impart holistic thinking capabilities. Pavani has a great potential to learn and succeed. And I believe MiM will be a step in the right direction towards achieving her goals.

Here is a quick PDF of a sample recommendation our client submitted for a successful admit. 

Recommendation Letter For Masters -  -


Master in Management  Program

Paris, France

Date: 12-07-2022

To whomever it concerns 

I am writing this letter of recommendation on Behalf of Payal Saxena for her admissions into the MiM Program at your prestigious university. I have observed Payal in the capacity of a mentor and guide for about 8 months, during which she, along with her two peers, developed an algorithm for fully automated stock trading. 

Payal approached me for guidance to work on a project, which they aimed to showcase in a project challenge. This project carries a lot of value and adds towards the credits for their final degree. Initially, when the team brainstormed on the ideas, Payal raised her interest to solve some real problem using technology. The team did not want to do robotics or bot building rather create a value using their technical skills. So we decided to build an automatic stock trading algorithm. 

Payal’s willingness to learn and creative problem solving abilities was evident throughout the project.  When we started the project, Payal had a very basic understanding of stocks, but she was determined to learn. She took the initial few weeks to study up and research. I was surprised how quickly she ramped up her knowledge on the subject. She was studying trends on money control websites, mainly high performing stocks over different time periods. She always used to come up with new ideas, parameters to identify some patterns. True that Payal needed guidance on the subject and a little push from my end. Nonetheless, she used to contemplate and brainstorm with the team with utmost enthusiasm and result-oriented mindset. 

Another strength of Payal is her team leading capabilities. As this topic is entirely new for engineering students, she helped her fellow team members understand the topics by coaching them. She was also helping the team by translating the business problem into a technical language that is easy for the team to grasp and understand. I could clearly see Payal taking a lead on the project, guiding her members, provoking them to think differently, and motivating the team with a “can-do” attitude. Finally the team applied different indicators with different timelines and devised a mathematical equation which could be coded upon. And the team succeeded in building an algorithm with the use of a golden crossover indicator with moving averages of 9 minutes and 21 minutes. 

One thing that I have noticed during my time with her is that she is very stubborn. If she wants to try a new model, she wants to try it. Even if I guide her that this model may not actually work, she will still try her hands and then realise on her own when the results come out. She makes this plan in her mind and she wants to follow it through, and she is not very receptive to any changes or updates to that plan. I understand that this stems from her passion to solve problems and experiment on her own. However, she may not have the luxury of time and resources to do this in the real business world. I have advised Payal on the same and she listened to me carefully. I believe she will overcome this weakness over time and experience.

Payal is at the right inflection point in her career transition. She has strong technical skills, and she has always expressed interest to solve business problems using her skill set. I believe a MiM will help her gain that business understanding and also groom her leadership skills early in her career.    I would definitely recommend Payal as  a strong candidate for the MIM program

I hope the admissions committee sees the potential in Payal as I do, and I wish Payal all the best in her future endeavours. 



Manager, XXXXXXX

Based on the Letters of Recommendation Guide, here are five tailored do’s and don’ts for writing recommendation letters for candidates applying to a Master’s in Management (MiM) program:


1. Choose a Recommender Who Knows You Well:
Do: Select a recommender who has worked closely with you and can provide specific examples of your management skills, leadership potential, and professional achievements. This person should be able to speak to your capabilities and character in a detailed and nuanced manner.
Reason: Admissions committees value depth and specificity in recommendations over the recommender’s title or prestige .

2. Highlight Relevant Skills:
Do: Ensure the recommender highlights skills relevant to an MiM program, such as leadership, strategic thinking, teamwork, and problem-solving abilities. Examples of how you managed projects, led teams, or solved complex problems should be included.
Reason: Relevant skills demonstrate your preparedness for the rigorous demands of a management program .

3. Provide Specific Examples:
Do: Encourage your recommender to provide detailed examples of your accomplishments. Anecdotes that illustrate your leadership in action or your ability to strategize effectively add credibility to the letter.
Reason: Specific examples make the recommendation more credible and compelling, showing concrete evidence of your potential .

4. Meet with Your Recommender:
Do: Arrange a meeting with your recommender to discuss your achievements, career goals, and reasons for pursuing an MiM. Provide them with a résumé and a list of your key accomplishments to help them write a comprehensive letter.
Reason: This ensures that your recommender has all the necessary information to write a strong, personalized recommendation .

5. Ensure Timely Submission:
Do: Set a personal deadline for your recommender that is well ahead of the application deadline. Follow up periodically to ensure they are on track.
Reason: This helps avoid last-minute issues and ensures that your application is complete on time .


1. Don’t Write Your Own Recommendation:
Don’t: Never write your own recommendation letter, even if asked to do so by a recommender. Politely decline and offer to provide detailed information instead.
Reason: Self-written letters lack objectivity and can be easily spotted by admissions committees, potentially harming your application .

2. Don’t Choose Recommenders Based on Title Alone:
Don’t: Avoid selecting recommenders solely based on their impressive titles if they do not know you well. A generic letter from a high-ranking official is less effective than a detailed letter from someone who knows your work intimately.
Reason: Admissions committees value insight and detail over prestige. A superficial letter can undermine your application .

3. Don’t Ignore the Instructions:
Don’t: Ensure your recommenders follow the specific instructions and format required by each school. Avoid generic letters that do not address the school’s particular questions or criteria.
Reason: Different programs may have unique requirements, and adherence to these shows attention to detail and respect for the application process .

4. Don’t Overuse Superlatives:
Don’t: Instruct your recommender to avoid excessive use of superlatives without backing them up with specific examples. Phrases like “the best” or “outstanding” should be supported by detailed evidence.
Reason: Over-the-top praise can seem insincere unless substantiated with concrete examples. Balanced, realistic assessments are more credible .

5. Don’t Choose Recommenders Who Are Unfamiliar with Your Recent Work:
Don’t: Avoid selecting recommenders who have not worked with you in the past few years, unless absolutely necessary. Their insight may be outdated or less relevant.
Reason: Current supervisors or colleagues are better positioned to speak about your recent achievements and current potential .

These do’s and don’ts will help ensure that the recommendation letters for candidates applying to a Master’s in Management program are strong, detailed, and effective in supporting their application.

Free Recommendation letter  template specifically tailored for candidates applying to a Master’s in Management (MiM) program, with a distinct structure and instructions to highlight relevant skills.

Admissions Committee
[Master’s in Management Program Name]
[University Name]
[University Address]
[City, State, ZIP Code]


Subject: Recommendation letter for —-“

Dear  Admissions Committee,

I am delighted to recommend [Candidate’s Name] for the [Master’s in Management program] at [University Name]. I have been [Candidate’s Name]’s [supervisor/manager/colleague] at [Company Name] for [duration], and during this time, I have closely observed [his/her/their] professional growth and achievements.

Key strenghts and Competencies

[Candidate’s Name] has demonstrated a strong aptitude for management, particularly in the areas of [relevant skills, e.g., leadership, strategic thinking, team collaboration]. In [specific project/task], [he/she/they] [specific action taken], resulting in [quantifiable result/outcome]. This project exemplifies [his/her/their] ability to manage complex initiatives and drive significant results.

Initiative and Problem-Solving

A notable example of [Candidate’s Name]’s initiative was during [specific situation]. [He/She/They] identified a critical issue in [context] and took proactive steps to [specific action taken], which led to [positive outcome]. This instance highlights [his/her/their] problem-solving capabilities and proactive approach.

Leadership and Team Dynamics

[Candidate’s Name] excels in leading teams and fostering a collaborative environment. During [specific team project], [he/she/they] [specific actions taken to lead the team], ensuring that all team members were aligned and motivated. The project’s success, marked by [specific achievements], is a testament to [his/her/their] effective leadership and team management skills.

Areas of improvement and Growth

[Candidate’s Name] is highly adaptable and continuously seeks to improve. After receiving feedback on [specific area for improvement], [he/she/they] [specific actions taken to improve], resulting in [positive development]. This commitment to personal and professional growth is a key attribute that will serve [him/her/them] well in the [Master’s in Management program].

Overall Recommendation

In conclusion, [Candidate’s Name] is an outstanding candidate for the [Master’s in Management program] at [University Name]. [His/Her/Their] combination of management skills, leadership qualities, and dedication to continuous improvement make [him/her/them] well-suited for your program. I am confident that [he/she/they] will make significant contributions and excel in this academically rigorous and dynamic environment.


[Recommender’s Name]
[Recommender’s Title]
[Company Name]

This template is structured to highlight the candidate’s management expertise, leadership abilities, and dedication to continuous improvement, making it suitable for applications to a Master’s in Management program.

Free Recommendation Letter sample text for masters application

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