Northwestern, Kellogg MBA
Rankings | Class Profile | Employment Report | Sample Essays | Interview Questions
Northwestern University’s Kellogg School of Management offers a top-notch business education setting. Kellogg’s faculty possess a wealth of knowledge in an academic and business setting. Kellogg’s curriculum provides a solid educational foundation and couples it with more than 1,000 experiential learning opportunities.
Kellogg’s program is highlighted by students gaining mastery in multiple disciplines, a truly customized curriculum, access to 37 exchange programs across 20 countries, and a top-rated career services and placement program. Kellogg boasts more than 120 student-led clubs and sending graduates to more than 500 companies worldwide.
A foundation of nine core courses in fundamental subjects such as accounting; management and organizations; marketing; finance; managerial economics; decision sciences; operations; and management and strategy is placed during the first year. During the second year, students have the opportunity to customize and choose from 18 different majors to focus on. One elective course must be completed in an international setting.
Throughout the educational experience, students can take advantage of Kellogg’s world-renowned Career Management Center. The Center offers one-on-one coaching for students, job search resources and workshops, a job board with more than 5,000 annual listings, as well as extensive alumni connections.
Essay 1: Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)
The three years I spent at ABC Ltd. were challenging, yet they provided a platform to hone and test my leadership abilities. ABC is a mid-level company in the education and teaching domain specifically catering to the K12 level. When I joined, the business was not too great and the management was looking at ideas and strategies to grow vertically or horizontally in an already competitive business environment. Upon a detailed analysis of the existing system, I realized that to selling and pushing the same old concepts was not going to work. What we required were fresh, innovative ideas and add to the value proposition of our products.
In one of the strategy sessions with my team, I came up with the idea of introducing a 24-hour support system for our students, one they could access at their own pace, in their own time. Internet as an educational tool in India was an uncharted territory, but we decided to test the waters. With the help of our faculty we added a database of over 50 thousand questions and came up with….continue reading here
Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)
About four months after I began as Mobile Publisher Account Manager at an international digital marketing company, our company started to face hard times. Company stock was down and there was tremendous pressure on everyone to improve performance and create new sales revenues.
During a meeting with one of my clients, he asked me if my company supported ‘in-banner video.’ I had no idea what this meant, but I told him I’d look into it and get back to him right away. Diving in, I started learning about video on mobile and discovered it had great profit potential for my company, since we had both the clients and the supplier to support this segment. However at that time, we lacked both the infrastructure and technological capabilities necessary.
I gathered a few members of the development to brainstorm options, and came away with the understanding that it would take a one-month commitment of four personnel for my company to develop sufficient technical capabilities to support this segment. Convincing my manager and his superiors would not be an easy task – not in such a difficult time. They would need to delay other assignments and invest heavily in the development and marketing of a new segment with unclear consequences. I needed evidence that would gain their buy-in…Continue Reading Here
Northwestern Kellogg MBA Application Essay Tips
Once again, Northwestern Kellogg MBA asks to answer two essay questions. Essay 1 remains largely unchanged for the third year in a row while Essay 2 is new this year. These two fairly broad essays give candidates a good opportunity to reflect on and discuss multiple aspects of their candidacy. Below we have shared these essay questions along with a few recommendations on how to approach them.
Essay 1: Northwestern Kellogg MBA’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)
Essay 2: Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)
Finally, Northwestern Kellogg MBA has retained its video essay.
The video essay of Northwestern Kellogg MBA application provides you with an additional opportunity to demonstrate what you will bring to the vibrant Kellogg community — in an interactive way. You will respond to several short video essay questions. The questions are designed to bring to life the person they have learned about on paper.
- After submitting your application and payment, you will be able to access the video essay through your application status page. The first question will ask you to introduce yourself to the admissions committee. Then, you ‘ll have an opportunity to describe your plans for the future and how Kellogg will help you on that journey. The remaining questions will be randomly generated and similar to interview questions.
- There are practice questions that you may complete as many times as you like to get comfortable with the format and technology. The practice questions and experience will simulate the actual video essay experience, so this is meant to be a useful tool to help you feel prepared.
- We encourage you to practice so you are comfortable with the format once it is time to complete the official questions. You will not have an opportunity to re-do the answer to the official video essay questions.
- You will have 20 seconds to think about the question and up to one minute to give your response.
- We estimate the video essays will take 20-25 minutes to complete — which includes time for set-up and answering all the practice questions. You will need an internet connected computer with a webcam, microphone and an updated version of Adobe Flash in order to complete the video essay.
Videos are increasingly being used by business schools as an additional way to assess applicants. After all, you will have limited career success if you are unable to nail an interview. For some schools, such as MIT, this video question is provided in advance and applicants submit a pre-recorded video with their applications. For other schools, including Northwestern Kellogg, Yale SOM, and INSEAD, applicants are asked to record videos on the spot after submitting their applications.
For these statements, be yourself. These videos offer admissions committee members the chance to learn more about you on a personal level. Potential topics include passions, values, hobbies, etc. While you do not want to sound overly rehearsed, it is important to practice for these videos. If you have the question, write out a rough script in advance of filming. If you do not, practice sample questions. As you practice, consider factors such as audio quality, demeanor, and fluency in addition to the content itself.