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William and Mary MS in Business Analytics Overview







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Introduction to William and Mary MS in Business Analytics

The MSBA program is designed to provide a deep dive into analytic methodologies within the context of business applications. Specifically, our program will teach four key areas of business analytics: business acumen, applied mathematics, computing technologies, and communicating with impact. These skills will allow you to ask the right business questions, build the right models, use those models to perform the right analyses, and tell the right story by interpreting and conveying the results with impact. 

The MSBA program is offered through Mason’s Operations and Information Systems Management (OISM) area.  These OISM faculty members are uniquely trained in the techniques taught in business analytics programs at prominent institutions. Their fields include operations research, industrial engineering, business, and information technology.  In addition, these faculty members have all been actively engaged in real-world applications of business analytics through their consulting activities.

Why Study William and Mary MS in Business Analytics ?


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  • The curriculum focuses on business analytics, including foundational and advanced courses.
  • The “Competing Through Business Analytics” course introduces business context and terminology.
  • Analytic Methodologies cover a range of analytics tools, with examples and projects in a business context.
  • Areas of application include web analytics, social media analytics, customer behavior, accounting/auditing, supply chain management, human resources, and finance.
  • Advanced Analytic Methodologies delve into big data, heuristic algorithms, data visualization, and artificial intelligence.
  • Emphasis on effective communication of insights to managers using non-technical terminology.
  • Course assignments prioritize clear and succinct communication of analytical results.

Program Costs + Living Expenses : William and Mary MS in Business Analytics


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The estimated annual living expenses for the William & Mary MS in Business Analytics program are as follows:
  • Room and board: $18,270
  • Books and supplies: $1,200
  • Travel: $2,120
  • Incidentals: $2,430

Total: $23,020

Employement Prospects : William and Mary MS in Business Analytics


Employed within 3 months of graduation


Avg. Salary

    Most Sought-after Jobs

Investment manager.

Change management engineer

Fashion retail project manager

Capital markets analyst


Mergers and acquisitions (M&A)

The employment prospects for William and Mary MS in Business Analytics graduates are excellent. The program is highly ranked and has a strong reputation in the industry. Graduates are well-prepared for a variety of roles in business analytics, including data analyst, data scientist, data engineer, and machine learning engineer.

Some of the top employers of William and Mary MS in Business Analytics graduates include:

  • Deloitte
  • IBM
  • Accenture
  • KPMG
  • Citi
  • J.P Morgan Chase
  • Lockheed Martin
  • GE Appliances
  • Anthem
  • Smithfield Foods

Eligibility Criteria for William and Mary MS in Business Analytics

The MSBA program is designed for individuals who want to work in the field of data science and big data.  This field requires extensive academic training so our best candidates will be those with strong quantitative skills, an inquisitive mind, good communication skills, and a successful undergraduate track record with heavy course work in subjects such as mathematics, statistics, computer science, business, and economics.

Documents required : William and Mary MS in Business Analytics

  • Online application
  • Application fee ($75)
  • Official transcripts from all undergraduate and graduate institutions attended
  • GRE or GMAT scores (optional)
  • Resume
  • Personal statement
  • Two letters of recommendation

International applicants must also submit proof of English language proficiency. This can be done by submitting a TOEFL score of at least 100 (internet-based), 250 (computer-based), or 600 (paper-based), or an IELTS score of at least 7. Exemptions may be granted for applicants who have earned a degree from an accredited U.S. institution or lived and worked full-time in a predominantly English-speaking country for the past two years.

Application Deadlines - William and Mary MS in Business Analytics

  • October 1: Admission Decision on October 20
  • November 15: Admission Decision on December 20
  • January 15: Admission Decision on February 20

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Scholarships Available : William and Mary MS in Business Analytics

There may be small, nominal, scholarship funds available to MSBA students.  Scholarships are made possible through state and school funds, gifts and bequests and annual gifts from companies and organizations.  All award decisions are based on merit and do not include consideration of a student’s financial need. The university’s Office of Student Financial Aid administers a comprehensive financial aid program including a number of federal and private loan resources. The Raymond A. Mason School of Business reserves the right to revise the information contained in this section at any time based on funding availability and restrictions, and enrollment goals.

Specializations & Electives Offered

The curriculum provides a “book-end” approach where business context is taught first, followed by intensive analytic methodology coursework, and ending with a final business application capstone project.

Business Foundation Course (3 credits)

BUAD 5012 – Competing Through Business Analytics (3) 

Analytics Methodology Courses (24 credits)

BUAD 5022 – Optimization (3) 
BUAD 5032 – Stochastic Modeling (3) 
BUAD 5072 – Machine Learning I (3) 
BUAD 5272 – Database Management (3) 
BUAD 5722 – Big Data (3) 
BUAD 5042 – Heuristic Algorithms (1.5) 
BUAD 5732 – Data Visualization (1.5) 
BUAD 5082 – Machine Learning II (3) 
BUAD 5742 – Artificial Intelligence (3) 

Capstone Course (3 credits)

BUAD 5792 – Business Analytics Capstone (3) 

The program will end with a business analytics capstone project in which students will apply the tools they have learned in the program to projects hosted by companies. 


The William & Mary MS in Business Analytics program is a 30-credit hour program that can be completed in one year. The curriculum covers a variety of topics, including:

  • Business acumen
  • Applied mathematics
  • Computing technologies
  • Communicating with impact

Whether or not the William & Mary MS in Business Analytics program is worth it depends on your individual goals and circumstances. However, the program is highly regarded by employers and has a strong track record of placing graduates in good jobs.

The William & Mary MS in Business Analytics program has a number of unique attributes, including:

  • A focus on artificial intelligence, machine learning, and optimization
  • Required courses in all three areas
  • Faculty with industry experience and terminal degrees
  • A strong alumni network

Prior work experience is not required to apply to the program. However, students with work experience in a quantitative field, such as business intelligence, data analytics, or finance, may have an advantage in the admissions process.

Students should have a basic understanding of statistics, programming, and database management. The program will provide students with the necessary technical skills to succeed in the field of business analytics. However, students with prior experience in these areas will have a head start.

Application Process & timeline

We strongly advise all our clients to have a proper excel sheet or a timetables mapped out.
Once you are done with GMAT the entire application process usually take 4-6 weeks

Step 1

GMAT / GRE Score

2-3 months.

If you are not sure about what score to target then look at the average score of the schools you want and shoot above the average. 

Step 2

Profile Evaluation

 1-2 weeks.

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Step 3

Application Prep

3-4 weeks at least. 

Start writing at least 1 month in advance of their 1st deadline. First application usually takes the longest.

Step 4

Interview Prep

1 week

School will notify you and give you roughly 1 week to schedule your interview. Ideally, start your prep ASAP and Do some mock interviews.

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