Esade Sample Essays and Recommendation Letters

Free Samples from Past Clients

ESADE Sample Essays & Questions 2023-24-

  1. Which aspects have you improved on during your academic and professional career so far? Which tools or values have helped you achieve this? (3,000 characters)
  2. How will your background, values and non-work-related activities enhance the experience of other ESADE MSBA students and add to the diverse culture we strive for at ESADE? (Note: The goal of this essay is to get a sense of who you are, rather than what you have accomplished) (3,000 characters)
  3. What are your motivations in pursuing a full-time MSBA at this point in your life? Describe your mid-term and long-term visions for your post-MSBA career path. What is it about Esade you think will help you reach your goals?
  4. Complete two of the following four questions or statements (3,000 characters total, maximum)

a) I am most proud of…
b) People may be surprised to learn that I…
c) What has your biggest challenge been and what did it help you learn about yourself?
d) Which historical figure do you most identify with and why?

ESADE Winning Sample Essays-1

Essay 1: Which aspects have you improved on during your academic and professional career so far? Which tools or values have helped you achieve this? (3,000 characters)-

Throughout my academic and professional journey, I have significantly improved my analytical capabilities, leadership skills, and client management proficiency. During my undergraduate studies in electronics and communication engineering at VIT University, I honed my technical skills and gained a strong foundation in analytical thinking and problem-solving. These skills were further refined during internships at KPIT Technologies and Reliance Industries, where I worked on battery monitoring systems and distributed control systems, respectively.

In my professional career at ZS Associates, I have led numerous projects in incentive compensation design and sales force effectiveness. One notable improvement has been my ability to manage and lead diverse teams. Initially, I struggled with delegating tasks and ensuring team cohesion. However, I developed my leadership style over time, learning to trust my team members and foster a collaborative environment. Leading a team of eight members to design incentive compensation plans for 3,000 field representatives has been a pivotal experience. 

Tools like SQL, R, and Python have been instrumental in my growth, enabling me to automate processes and derive meaningful insights from complex data sets. My guiding principles are values such as perseverance, integrity, and a commitment to continuous learning. For instance, my perseverance was crucial when I piloted an automation drive that reduced run time by four business days, saving ZS $100K in revenue every quarter.

These improvements and tools have enhanced my technical and leadership abilities and prepared me for the dynamic challenges of the business analytics field.

Essay 2: How will your background, values, and non-work-related activities enhance the experience of other ESADE MSBA students and add to the diverse culture we strive for at ESADE? (3,000 characters)

My diverse background and values will enrich the ESADE MSBA program by combining analytical expertise, leadership experience, and a commitment to social impact. Professionally, my experience in healthcare consulting at ZS Associates has equipped me with a unique perspective on the intersection of data analytics and business strategy. This, combined with my technical skills in SQL, R, and Python, will allow me to contribute significantly to collaborative projects and class discussions.

Values such as empathy, integrity, and a strong sense of community are central to my approach. These values are reflected in my extensive volunteering efforts. As a member of the ZS Cares committee, I have taught English to underprivileged students and worked with an NGO to help women from low-income families develop skills for additional income. These experiences have taught me the importance of giving back and fostering an inclusive environment.

Outside of work, my passion for dance and sports adds another layer of diversity to my profile. As a member of the VIT Dance Club, I have organized dance workshops and competed in various inter-college fests. My involvement in the CBSE Nationals Under-19 Girls Football Tournament highlights my team spirit and competitive nature. These activities have instilled in me the values of discipline, teamwork, and perseverance, which I can bring to ESADE’s vibrant community.

By integrating my professional expertise, values, and extracurricular passions, I aim to enhance the learning experience for my peers and contribute to the diverse culture at ESADE.

Essay 3: What are your motivations in pursuing a full-time MSBA at this point in your life? Describe your mid-term and long-term visions for your post-MSBA career path. What is it about ESADE you think will help you reach your goals? (3,000 characters)

Pursuing a full-time MSBA at this point in my life is driven by my desire to deepen my analytical expertise and transition into a strategic management role within the healthcare or technology sectors. With over four years of experience at ZS Associates, I have developed a strong foundation in data analytics and business operations. However, to achieve my long-term goal of becoming a partner in a consulting firm, I need to enhance my strategic decision-making and leadership skills.

In the mid-term, I envision taking on roles that involve leading analytics-driven projects and advising clients on leveraging data for strategic decisions. I aim to work with industry leaders like McKinsey or BCG, where I can apply my analytical skills to solve complex business problems. In the long term, I aim to ascend to a leadership position, potentially as a partner, where I can influence business strategies and drive innovation in analytics.

ESADE’s MSBA program is the ideal catalyst for achieving these goals. The program’s strong emphasis on practical, real-world applications of data analytics and its focus on innovation and entrepreneurship aligns perfectly with my career aspirations. Courses like “Advanced Analytics Techniques” and “Business Analytics in Practice” will provide me with cutting-edge knowledge and skills. Moreover, ESADE’s diverse and collaborative environment will enable me to learn from peers with varied backgrounds, further enriching my understanding of global business dynamics.

The school’s strong network and career services will also be invaluable in connecting me with top consulting firms and industry leaders, ensuring I have the support needed to reach my career goals.

Essay 4: Optional Questions

Complete two of the following four questions or statements (3,000 characters total, maximum)

a) I am most proud of…

I am most proud of leading a project that secured a $3 million contract renewal for ZS Associates. A major pharmaceutical client was nearing the end of their contract and required an innovative solution to enhance the user experience for their field representatives. As the project lead, I developed a pitch for an interactive platform we created, including unique features tailored to the client’s needs.

This achievement required collaborating with cross-functional teams, addressing stakeholders’ concerns, and ensuring seamless platform integration into the client’s infrastructure. The contract’s successful renewal generated significant revenue and demonstrated my ability to provide innovative solutions and drive business growth. This experience reinforced my belief in the power of perseverance, teamwork, and strategic thinking.

c) What has your biggest challenge been and what did it help you learn about yourself?

The biggest challenge I faced was during the critical period leading up to my GMAT exam when my mother suffered a brain stroke. This life-altering event took a heavy emotional toll and disrupted my study schedule. Despite the adversity, I decided to proceed with the exam due to looming application deadlines.

Although I did not achieve the score I had aimed for, this experience taught me invaluable lessons in resilience and prioritization. I learned to manage stress, focus under pressure, and adapt to unforeseen circumstances. It also deepened my empathy and understanding of balancing personal and professional responsibilities.

This challenge underscored the importance of mental strength and flexibility, which are essential for success in any field. It has prepared me to tackle future challenges more balanced and composedly.

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ESADE Winning Sample Essays-2

  1. Which aspects have you improved on during your academic and professional career so far? Which tools or values have helped you achieve this? (3,000 characters)

Throughout my academic and professional journey, I have consistently focused on honing my analytical skills, leadership abilities, and strategic thinking. These improvements have been driven by continuous learning, practical experience, and the application of key values such as perseverance, collaboration, and integrity.

During my tenure at ZS Associates, I significantly enhanced my ability to leverage data for strategic decision-making. A pivotal project was leading a team of 12 to develop an advanced analytics-driven contract assessment capability. This role required technical proficiency, effective leadership, and project management skills. The experience taught me the importance of clear communication, stakeholder management, and the ability to motivate and guide a team towards a common goal.

In my previous role as a Software Engineer at Versa Networks, I improved my technical skills by developing methods to evaluate networking model functionality and creating an in-house ticketing system. This project, which saved the company $90K annually, required a deep understanding of software development and a proactive approach to problem-solving. The tools that helped me succeed included various programming languages, project management methodologies, and a strong commitment to continuous improvement.

Academically, my B. Tech in Electronics and Communication Engineering provided a solid foundation in analytical thinking and problem-solving. Courses in data structures, algorithms, and communication systems equipped me with the technical skills necessary for my professional roles. Additionally, participating in projects and internships during my undergraduate studies allowed me to apply theoretical knowledge in practical scenarios, further enhancing my skills.

Perseverance and resilience have been instrumental in my journey. Facing challenges head-on and learning from failures have been crucial in my development. For instance, leading the GGB NGO project taught me the value of empathy and social responsibility. Organizing educational workshops for underprivileged children required patience, dedication, and the ability to work collaboratively with diverse volunteers.

Continuous learning has also been a cornerstone of my professional growth. Engaging in training sessions on the U.S. healthcare system, conducting workshops, and staying updated with the latest industry trends have all contributed to my improvement. These experiences have reinforced the importance of adaptability and a growth mindset in achieving professional success.

In summary, my academic and professional journey has been marked by a continuous effort to enhance my analytical, technical, and leadership skills. The combination of practical experience, continuous learning, and adherence to key values has enabled me to achieve significant milestones and prepare for the next step in my career.

  1. How will your background, values and non-work-related activities enhance the experience of other ESADE MSBA students and add to the diverse culture we strive for at ESADE? (Note: The goal of this essay is to get a sense of who you are, rather than what you have accomplished) (3,000 characters)

My diverse background, values, and non-work-related activities will significantly enhance the experience of ESADE MSBA students and contribute to the program’s diverse culture. Growing up in a multicultural environment in India and working in global teams at ZS Associates and Versa Networks has given me a broad perspective on different cultures and ways of thinking.

One of the key values I bring is a commitment to social responsibility, which I developed through my work with the GGB NGO. Leading educational initiatives for underprivileged children taught me the importance of giving back to the community and working towards social equity. At ESADE, I would actively participate in and potentially lead community service initiatives, fostering a spirit of empathy and social responsibility among my peers.

My passion for dance, specifically Kathak, where I hold a VISHARAD degree, has instilled in me a deep appreciation for discipline and cultural expression. This artistic pursuit has taught me the value of dedication, practice, and the ability to convey stories through movement. I look forward to sharing this cultural art form with my peers at ESADE, perhaps through organizing cultural events or workshops that celebrate diverse forms of expression.

My background in healthcare management consulting will add a unique dimension to the cohort in terms of professional experience. My expertise in developing data-driven solutions for pharmaceutical clients and my leadership in managing cross-functional teams will provide valuable insights during collaborative projects and discussions. I am excited to share my knowledge of healthcare analytics and learn from my peers’ diverse experiences.

Moreover, my involvement in various non-work-related activities, such as mentoring young students and conducting training sessions, reflects my commitment to continuous learning and personal development. At ESADE, I would contribute to the academic community by organizing study groups, participating in knowledge-sharing sessions, and supporting my peers in their learning journeys.

In essence, my diverse experiences, coupled with a strong commitment to community engagement and personal development, will enhance the learning environment at ESADE. I am eager to contribute to the vibrant and diverse culture at ESADE, fostering a collaborative and inclusive community that supports personal and professional growth.

  1. What are your motivations in pursuing a full-time MSBA at this point? Describe your mid-term and long-term visions for your post-MSBA career path. What is it about Esade you think will help you reach your goals? (3,000 characters)

Pursuing a full-time MSBA at ESADE at this point in my career is driven by a clear vision for my professional future and the desire to elevate my analytical capabilities to a strategic level. My experience at ZS Associates has shown me the transformative power of data in making informed business decisions. I am keen to deepen my expertise in this area to take on more strategic roles.

In the mid-term, I aim to transition into a strategic consulting role where I can leverage advanced analytics to drive business transformation. This involves working closely with clients to develop and implement data-driven strategies that improve operational efficiency and business outcomes. The MSBA program at ESADE, with its rigorous curriculum and practical approach, will equip me with the necessary skills and knowledge to excel in such a role.

In the long term, I envision myself leading a data analytics division in a global consulting firm, influencing strategic decision-making at the highest levels. I aspire to be a thought leader in business analytics, contributing to developing innovative solutions that address complex business challenges across various industries. ESADE’s emphasis on leadership development and strong industry connections will provide the perfect platform to achieve these goals.

ESADE’s MSBA program stands out due to its comprehensive curriculum, focus on real-world applications and strong emphasis on ethical leadership. The program’s blend of technical and business courses will give me a holistic understanding of business analytics. Data science, machine learning, and analytics strategy courses align perfectly with my career aspirations. Additionally, the opportunity to work on real-world projects and internships with leading companies will provide invaluable practical experience.

ESADE’s diverse and collaborative environment is another key factor in my decision. Interacting with peers from various backgrounds and industries will broaden my perspective and enhance my problem-solving skills. The program’s emphasis on teamwork and collaboration aligns with my belief in the power of diverse teams to drive innovation.

In conclusion, pursuing an MSBA at ESADE will provide me with the advanced analytical skills, strategic thinking abilities, and leadership qualities required to achieve my career goals. I am excited about the opportunity to learn from esteemed faculty, collaborate with talented peers, and contribute to the vibrant ESADE community.


A. I am most proud of…

I am most proud of my work with the GGB NGO, where I led educational initiatives for underprivileged children. This experience taught me the value of empathy, perseverance, and giving back to the community. As a volunteer, I was tasked with organizing educational workshops and mentorship programs designed to improve the academic performance and self-confidence of the children we served. The journey was challenging, requiring significant coordination, planning, and a deep understanding of the unique needs of these children.

One of the most impactful projects I led was a series of science and mathematics workshops. These subjects often posed significant challenges for the students, leading to low confidence and poor academic performance. To address this, I developed interactive lesson plans that made learning engaging and accessible. We incorporated hands-on activities, real-life applications, and interactive technology to make complex concepts easier to grasp. The children responded enthusiastically, showing significant improvement in their understanding and performance.

In addition to academic support, I recognized the importance of mentorship in fostering a well-rounded development. I organized a mentorship program that paired students with professionals from various fields. These mentors provided guidance, support, and inspiration, helping the children envision a future filled with possibilities. The relationships formed through this program had a profound impact, with many children expressing newfound aspirations and confidence in their abilities.

One of the most rewarding moments was seeing the children participate in a science fair we organized. The fair was an opportunity for them to showcase their projects, which they had worked on with great enthusiasm and creativity. Witnessing their pride and excitement was incredibly fulfilling and reaffirmed the importance of the work we were doing.

This experience reinforced my commitment to using my skills for social good and shaped my approach to leadership and community engagement. It taught me the importance of empathy and perseverance in overcoming challenges and achieving meaningful impact. Working with these children was not just about improving their academic performance; it was about instilling confidence, fostering curiosity, and inspiring them to dream big. The joy and gratitude expressed by the children and their families were a testament to the difference we made in their lives.

The skills and values I developed through this work have profoundly influenced my professional and personal life. I have learned the importance of listening, understanding, and adapting to the needs of others. This has enhanced my ability to lead diverse teams, manage complex projects, and drive impactful initiatives. My commitment to social responsibility continues to guide my actions and decisions, inspiring me to seek opportunities where I can contribute to the greater good.

B. People may be surprised to learn that I…

People may be surprised to learn that I hold a VISHARAD degree in Kathak, a classical Indian dance form. This artistic pursuit has been a significant part of my life, teaching me discipline, cultural appreciation, and the ability to express stories through movement. Kathak, with its intricate footwork, rhythmic patterns, and expressive gestures, has been a source of immense joy and personal growth.

My journey with Kathak began at a young age and has been marked by years of rigorous training and dedication. Balancing my academic and professional commitments with my dance practice required effective time management and unwavering commitment. Each dance recital and examination demanded countless hours of practice, attention to detail, and the pursuit of excellence. These experiences instilled in me a strong work ethic and the determination to overcome challenges.

Kathak has also enriched my understanding of Indian culture and heritage. Through dance, I have explored various mythological stories, historical events, and cultural narratives. This has deepened my appreciation for the rich tapestry of traditions and history that Kathak represents. Performing these stories on stage has been a powerful way to connect with audiences and share the beauty of Indian culture.

The discipline and focus required in Kathak have translated into other areas of my life. The meticulous practice sessions have taught me the importance of perseverance and continuous improvement. I have learned to embrace feedback, adapt, and strive for excellence, whether in dance or my professional endeavors. This mindset has been crucial in navigating the complexities of my career and achieving my goals.

Moreover, Kathak has provided a creative outlet that balances the analytical and technical aspects of my professional life. It has taught me the importance of creativity, expression, and the human element in every endeavor. This balance has been instrumental in my overall well-being, allowing me to approach challenges with a refreshed perspective and innovative solutions.

Sharing this aspect of my life with the ESADE community will add to the cultural diversity and enrich our collective experience. I believe that my background in Kathak will offer unique insights into the intersection of art and analytics, creativity and logic. It will also foster cultural exchange, understanding, and appreciation within the community. My dedication to Kathak reflects my commitment to continuous learning, cultural enrichment, and the pursuit of excellence—values that align with the ethos of the ESADE MSBA program.

By leveraging these experiences and values, I am confident I will contribute meaningfully to the ESADE MSBA program and its diverse culture. My background in healthcare management consulting, commitment to social responsibility, and passion for continuous learning will enhance the learning environment and foster a collaborative and inclusive community. The lessons from Kathak will enable me to bring a unique perspective to discussions, projects, and initiatives, enriching the academic and cultural fabric of the program.


ESADE Recommendation Letters-Key Questions

Two recommendation letters must be submitted as part of the application process. These can be from professional and/or academic referees. Your recommendation letters will be used to evaluate your global mindset and personal motivation.

You will need to introduce your referees’ information in your online application form. Once you have completed and saved this section of the form, the referees will receive an automatic request to submit your recommendation letter.

MSBA Recommendation Letters
(Free Samples & successful Examples)

Professor - Recommendation letter Sample 1

Date: 23 September 2023

Admissions Committee
Ms in Business Analytics Program
UC Davis

Subject: “Recommendation Letter for Akhila Mohan”

Dear Members of the Admissions Committee,

I am pleased to write this letter of recommendation for my former student, Akhila Mohan, who is applying for the Master’s in Business Analytics program at UC Davis. As her professor at COMSATS, where she pursued her Bachelor of Business Administration degree, I had the privilege of observing her brilliant academic and professional journey, which is punctuated with outstanding achievements. I am thrilled to support her application, as she possesses a unique blend of skills and qualities that make her an outstanding candidate for this program.

Academic Excellence and Analytical Skills

During her time at COMSATS, Akhila’s commitment to academic excellence was evident as she consistently ranked in the top 1% of her class and achieved remarkable results across all campuses. Her dedication to her studies and her exceptional intellect were further reflected in the numerous merit scholarships and medals she secured. She was an active leader in class discussions, curious and engaged, and consistently provided insightful contributions to diverse topics.

Initiative and Practical Application

Akhila’s interest in studying economic disparity within socioeconomic groups in Pakistan led her to survey women in underserved areas in her community. Using her research, she developed and implemented a financial literacy program to improve the livelihoods of economically disenfranchised women by imparting crucial money management knowledge and skills to enable their financial autonomy. This project showcases her ability to apply theoretical concepts to real-world problems, a critical skill in business analytics.

Leadership and Multitasking Abilities

Throughout her academic tenure, Akhila demonstrated a remarkable ability to balance a multitude of responsibilities while excelling in every endeavor, both within and beyond the classroom. Her multitasking prowess is evident in her successful completion of five internships while maintaining exceptional grades, and notably her involvement with AIESEC, which showcased her dedication to global awareness for SDGs and cross-cultural exchange. Through her leadership in promoting student exchange programs, she facilitated transformative experiences for over 100 individuals through international exchanges and professional internships.


In summary, Akhila possesses a rare combination of academic brilliance, practical problem-solving skills, and leadership qualities. I am confident that she will excel in the Master’s in Business Analytics program at UC Davis and make significant contributions to both the program and the broader field. I highly recommend her as an exceptional candidate.


[Recommender’s Name]
[Recommender’s Title]
[Institution Name]


Admissions Committee,
XXX University,

Date: 21 December 2022

Subject: Letter of Recommendation for Pranav

I have known Pranav for over two years now. He was a student in my Entrepreneurship course as part of his Minor in Entrepreneurship and Management. As a student in my class, Pranav showed great skill in applying these concepts in practical in-class quizzes, his final group business pitch at the end of the course, and his professional activities at UBS. Pranav also achieved remarkable performance in my course, earning the highest grade possible of A+.

Pranav stood out to me during the final project for the course evaluation. As a major assessment, I assign a project for students to work in groups and pitch a viable, self-sustaining business idea. Pranav took the initiative to create a multicultural and diverse team with students from different countries and majors, successfully delivering a business pitch for a student-run laundry and cleaning business. The idea was unique, and he actively sought my advice and mentorship to make the team and project successful.

Another noteworthy aspect is the analytical research Pranav conducted before and after seeking my advice. He made a concerted effort to learn about diverse topics he had not previously encountered and was able to grasp different aspects of entrepreneurship, such as management and finance. This demonstrated his goal-oriented and detail-oriented abilities. The idea, data-oriented research, and financial analysis were impressive, synthesized and executed effectively on assigned tasks. Additionally, the real-world considerations regarding the execution of the pitch and the cohesive delivery from a team collaboration perspective were excellent.

I was so impressed with the project that I asked Pranav if I could include the pitch and presentation as teaching material for my course. I also offered him a Research Assistant position for the following summer, which he was unable to accept due to his graduation.

Given his analytical skills and collaborative approach, it was no surprise to me that Pranav was able to transition into finance directly from his undergraduate studies in engineering, securing a role in finance with UBS in their Investment Banking Operations in Hong Kong.

In terms of areas for improvement, I believe Pranav’s analytical nature and attention to detail can sometimes lead him to get caught up in minutiae, affecting his time management. In the group project, Pranav struggled with time management and was a week behind schedule because he gave equal attention to all the details of the presentation, losing track of the bigger picture. With my guidance, he was able to get back on track and submitted the project by the deadline. However, I believe Pranav needs to develop a better overall view of projects to improve his time management.

Pranav is just beginning his financial career, but he already possesses analytical skills and an understanding of management, teamwork, and other organizational elements comparable to other top students I have recommended to Master’s programs. Pranav’s progress at CityU and UBS clearly demonstrates his intellect and dedication. He is capable and has a keen intellectual capacity for analytical thinking. I believe Pranav is on track to build a successful career that blends his quantitative inclinations with his qualitative skills, inspiring those he will lead and work with.

To conclude, I strongly recommend Pranav, and I would be happy to discuss his candidacy further if you have additional questions.




XX university

Here is a quick PDF of a sample recommendation our client submitted for a successful admit. 

Ut Austin Recommendation Letter Page 0001 - MSBA LOR Sample - Template -

How long and in what capacity have you known the candidate?

I have known Pranav for roughly one and a half years. I was his mentor during his internship with UBS. Although he completed his internship and has moved on, we still continue to keep in touch to exchange different business ideas.

What do you think about the candidate’s professional performance and potential (including any room for improvement)?

When Pranav started his internship with UBS, he was one of the most proactive interns. Since he didn’t have a finance background, he showed keen interest in learning and came up the curve very quickly. 

The team assigned him Automation and Efficiency-related projects, and while working in the automation team he managed to stand out from other interns by providing solutions that were slightly outside of the box and impressed everyone on the team. 

For instance, he met with various team leads to understand their automation requirements and one team lead expressed her frustration with the manual risk report that used to take 10-12 hours every quarter. After the meeting, Pranav took the proactive step of helping automate this report for the team. The specific process automation that he implemented was for risk reports for the risk team. The team had a manual time consuming process in which they had to refer to multiple Excel sheets to create their quarterly risk report. Pranav understood and mapped the entire process before using an automation tool to automate it. This led to a time reduction of 90 percent in the compilation of the report. The automation process he designed was ingenious; no one had thought of using it before, and that is why I think everyone was impressed with his out-of-the-box thinking. 

Apart from that, another one of his biggest strengths is his willingness to take initiative. 

To highlight another instance, he noticed the dashboards in Operations and wider UBS were on Tableau, he took the initiative to compare Tableau and PowerBi and pitched shifting the employee statistics dashboard to PowerBi. The management team agreed and Pranav successfully created an Employee demographic dashboard on PowerBi. This led to cost savings for the department as UBS was already paying for PowerBi. He also took even more initiative, helping others in his team and UBS get certified on PowerBi and documented his knowledge for everyone before he left his internship.

On the flip side, when it comes to areas of improvement, I would also say this proactiveness and eagerness sometimes led to difficult situations. Like other fresh hires, he was also trying to prove himself in the initial months of his tenure with the team. However, this often meant that he would try to manage and solve things on his own instead of seeking help. This led to delays and situations becoming critical.

Pranav was tasked with getting certified on Automation Anywhere, another automation tool used by the team. He was unable to crack the certification according to the timeline assigned to him and was delayed by a month in getting certified. He tried to manage and solve the situation but was unable to do so without help from his team, this delay led to an increased workload for the rest of the team and longer hours as work had been earmarked for Pranav to do as soon as he would be finished with the certification. 

Overall, I would say that Pranav has great potential; he is not afraid to take the initiative and present his ideas.

Manager – UBS, Hong Kong Offices

When it comes to writing great letter of recommendation, here are a few do’s and don’ts tailored for candidates applying to a Master’s in Business Analytics program:


1. Choose Relevant Recommenders:
Do: select recommenders who can provide detailed and specific examples of your technical and analytical skills. Ideally, these should be people who have directly supervised your work in relevant roles, such as data analysis, business intelligence, or any analytics-related projects.
Example: Your current or previous supervisors, project managers, or clients who have seen your analytical skills in action and can speak to your ability to handle complex data sets and derive meaningful insights.

2. Provide Context and Achievements:
Do: give your recommenders a comprehensive list of your accomplishments and the context in which you achieved them. Highlight your contributions to significant projects, especially those involving data analysis, statistical modeling, or the implementation of analytics solutions.
Example: Create a list detailing how your analysis led to actionable business decisions, cost savings, or process improvements. Share this list with your recommenders to help them write a more impactful letter.

3. Meet and Discuss Your Goals:
Do: meet with your recommenders to discuss your career goals, reasons for pursuing a Master’s in Business Analytics, and why you have chosen specific programs. This helps them tailor their letters to align with your aspirations and the program’s focus.
Example: Explain how the program’s curriculum, faculty, and resources will help you achieve your career goals in data science or business analytics.

4. Ensure Specific Examples:
Do: encourage your recommenders to include specific anecdotes that highlight your skills and accomplishments. Real-life examples add weight and credibility to your recommendation.
Example: Ask them to describe a particular project where you used your analytical skills to solve a complex problem, detailing your approach, tools used, and the impact of your work.

5. Set Early Deadlines:
Do: set early personal deadlines for your recommenders to ensure they complete the letters well before the application deadlines. This gives you a buffer period to follow up if needed.
Example: If your application is due on January 1st, ask your recommenders to submit their letters by December 1st to avoid last-minute issues.


1. Avoid High-Ranking but Unfamiliar Recommenders:
Don’t: choose recommenders based solely on their title or status if they are not familiar with your work. Letters from high-ranking individuals who cannot provide detailed and personal insights will be less effective.
Example: Avoid asking a company CEO or a prominent professor you met briefly unless they have worked closely with you and can provide specific examples of your skills and achievements.

2. Don’t Write the Letter Yourself:
Don’t: write the recommendation letter yourself, even if a recommender offers to sign it. Admissions committees can detect self-written letters, which can harm your credibility.
Example: If a recommender suggests this, politely decline and offer to provide them with all the necessary information to write the letter themselves.

3. Avoid Generic Content:
Don’t: let your recommenders submit generic letters that could apply to anyone. Generic praise without specific examples of your work and skills will not make your application stand out.
Example: Ensure your recommenders avoid statements like “X is a great team player” without context or evidence supporting such claims.

4. Don’t Overlook the Instructions:
Don’t: ignore the specific instructions and questions provided by each business school. Different programs might have different requirements for recommendation letters.
Example: Make sure your recommenders address each question posed by the school’s recommendation form and follow any formatting or submission guidelines provided.

5. Avoid Subordinates as Recommenders:
Don’t: ask subordinates to write your recommendation letters. Their perspective might not carry the same weight and could be seen as less objective.
Example: Recommendations should come from individuals in a supervisory or client role who can objectively evaluate your performance and potential.

These tailored do’s and don’ts will help ensure that your recommendation letters are strong, relevant, and supportive of your application to a Master’s in Business Analytics program.

Recommendation letter template specifically tailored for candidates applying to a Master’s in Business Analytics program, including different structuring and clear instructions for highlighting relevant skills:

Admissions Committee
[Business Analytics Program Name]
[University Name]
[University Address]
[City, State, ZIP Code]


Dear Members of the Admissions Committee,

It is my pleasure to recommend [Candidate’s Name] for the [Master’s in Business Analytics program] at [University Name]. I have had the privilege of working with [Candidate’s Name] at [Company Name] for [duration], where I serve as [Recommender’s Title]. In this time, I have observed [his/her/their] exceptional analytical skills and unwavering commitment to data-driven decision-making.

Analytical Skills and Achievements

One of [Candidate’s Name]’s standout projects was [specific project/task]. During this project, [he/she/they] [specific action taken], resulting in [quantifiable result/outcome]. This project clearly demonstrated [his/her/their] expertise in [relevant skills, e.g., data analysis, statistical modeling, predictive analytics].

In another significant endeavor, [Candidate’s Name] was responsible for [another specific project/task]. [He/She/They] utilized [specific tools or methodologies, e.g., Python, R, machine learning algorithms] to [specific action taken], which led to [quantifiable result/outcome]. This work highlights [his/her/their] ability to leverage complex datasets to drive strategic business decisions.

Problem-Solving and Innovation

[Candidate’s Name] is particularly adept at identifying business problems and formulating innovative solutions. For example, during [specific challenge], [he/she/they] [specific action taken], which significantly improved [specific metric or outcome]. [His/Her/Their] problem-solving skills and innovative approach are invaluable assets in the field of business analytics.

Collaboration and Leadership

[Candidate’s Name] excels not only as an individual contributor but also as a collaborative team member. In [specific team project], [he/she/they] [specific actions taken to lead or collaborate], fostering a productive and cohesive working environment. [His/Her/Their] ability to communicate complex analytical concepts to non-technical stakeholders was particularly noteworthy.

Constructive Feedback and Growth

In my experience, [Candidate’s Name] is highly receptive to feedback and committed to continuous improvement. I once advised [him/her/them] on [specific area for improvement], and [he/she/they] proactively [specific actions taken to improve], which led to [positive outcome or development]. This responsiveness and dedication to growth are crucial for success in a dynamic field like business analytics.


In summary, [Candidate’s Name] possesses a unique blend of technical expertise, problem-solving acumen, and collaborative spirit. I am confident that [he/she/they] will excel in the [Master’s in Business Analytics program] at [University Name] and make significant contributions to both the program and the broader field of business analytics.


[Recommender’s Name]
[Recommender’s Title]
[Company Name]

This template provides a structured format that highlights the candidate’s analytical skills, problem-solving abilities, and collaborative nature, making it suitable for applications to a Master’s in Business Analytics program.

Free Recommendation Letter sample text for masters application

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