Emlyon Digital Marketing and Data Science Overview

Table of Content

Introduction to Emlyon Digital Marketing & Data Science

In just 18 months, the EMLYON Marketing Technologist program gives you the wide range of skills you need to be successful in the ever-changing digital world. Our curriculum covers digital marketing, business analytics, and data science, which is different from most marketing schools.

You’ll learn four important digital and data skills, such as strategic digital marketing, advanced business analytics, and robotic problem-solving. Also, our school makes sure that you learn how to use cutting-edge technologies like Python, SQL, Excel, Power BI, and more. This lets you visualize, analyze, and implement data-driven digital strategies.

We focus on teaching you about ethics, social issues, and the environment in addition to teaching you technical skills. This helps you meet the changing needs of employers in a world that is changing quickly. In just 18 months, you’ll be a sought-after expert in marketing technology who is ready to make a big difference in any company that is moving forward.






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Why Study Emlyon Digital Marketing & Data Science?



The EMLYON Marketing Technologist program is an 18-month journey designed to transform you into a marketing technologist, equipping you with the essential skills needed to thrive in the ever-evolving digital landscape. 

Mastering the Data and Digital Work Environment: Over the course of the program, you will develop expertise in four key professional skills that are indispensable in the data and digital realm. You will learn to steer a digital marketing strategy, strategically plan, generate insightful reports, and forecast using advanced business analytics and automation tools. 

Becoming Digital and Data Savvy with Innovative Technologies: As a marketing technologist, you’ll need a versatile toolbox to navigate the complexities of today’s work environment. Our program is meticulously crafted to ensure that you comprehend and proficiently use cutting-edge technologies. By the end of your journey, you will have mastered tools like Python, SQL, Excel, Power BI, and Tableau. You’ll also have the opportunity to explore advanced areas such as Robotic Process Automation (RPA), R programming, and Dataiku. 

Meeting the Real Needs of Recruiters in an Evolving World: In today’s rapidly changing landscape, recruiters face the challenge of finding young talents who possess the digital and data skills required to navigate the profound digital transformation occurring across industries. Moreover, ethical, social, and environmental considerations have become central in shaping a company’s strategic decisions. 

The EMLYON Marketing Technologist program is your gateway to becoming a well-rounded and sought-after professional who can bridge the gap between marketing and technology. In just 18 months, you will acquire the expertise, tools, and ethical awareness needed to meet the demands of recruiters in an ever-evolving and data-driven world, making you a valuable asset to any organization seeking to thrive in the digital age.

Program Costs + Living Expenses : Emlyon Digital Marketing & Data Science


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Here’s a breakdown of the tentative monthly budget for living in Lyon, France:

– Rent: €600 (approximately)
– Transportation: €32.50 (at student price)
– Food: €300
– Books, photocopies, etc.: €40
– Miscellaneous expenses: €100
– Mobile Phone: prepaid phone cards starting at €5
– Leisure and entertainment: €100

Total Monthly Budget: €1,172.50

This budget is an estimate and can vary depending on individual preferences and lifestyle. It’s always a good idea to create a budget that aligns with your specific needs and circumstances when living in a new city. Additionally, exchange rates and prices may fluctuate over time, so it’s essential to check current prices and currency exchange rates to create an accurate budget.

Employment Prospects : Emlyon Digital Marketing & Data Science


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    Most Sought-after Jobs

Digital marketing manager

Head of digital solutions

Digital project manager

Data analyst

Business intelligence analyst

Digital analyst

Consultant or project manager in digital transformation

Social media manager

Online media planner

The Master of Science (MSc) program in Digital Marketing and Data Science at Emlyon Business School provides a wide range of resources and assistance for the advancement of your professional growth, facilitated by its specialized Career Center. 

As a participant in this program, students will be provided with a customized career trajectory that encompasses various components such as seminars, expert panels, job fairs, industry events, and corporate visits. 

The professional Center demonstrates a strong dedication to assisting individuals in the identification of their professional objectives and the formulation of strategic strategies to effectively attain them. 

Workshops offer vital insights and self-assessment tools, and individual coaching sessions equip individuals with the necessary skills and knowledge to navigate their future professional endeavours. 

The available resources encompass a wide range of tools that enable users to investigate partner firms and access sector-specific databases containing internship and career opportunities. Emlyon’s campuses attract a substantial number of firms each year, totalling more than 300. This consistent influx of businesses provides students with ongoing opportunities to engage with and benefit from the dynamic business sector. 

The job outlook for individuals who have completed this program is quite favourable. According to recent job placement data, the net employment rate within three months of graduation stands at 93.5%, while 84.2% of students manage to secure employment prior to completing their degree. Moreover, it is worth noting that all students, without exception, secure employment within a period of fewer than six months following their graduation. According to the 2022 study conducted on the class of 2021, the mean first wage for graduates is recorded at 52,000 euros.


Eligibility Criteria for Emlyon Digital Marketing & Data Science

Academic Qualifications:

  • A four-year bachelor’s degree from an accredited college is required of all students.
  • Students who possess a relevant technical background in engineering, physics, or another related field and meet the aforementioned degree requirement.
  • Students accepted to Stanford have an overall high school GPA of 3.0 on a 4.0 scale.

Student Eligibility for Indians:

If an Indian student satisfies one of the following requirements, they may apply: completed a 4-year UG degree with a first-class grade from an accredited university in a relevant discipline.

Note: Stanford does not consider a three-year bachelor’s degree in any discipline to be sufficient for graduate study. After receiving a three-year bachelor’s degree from India, you must complete a two-year master’s programme.

  • International students from non-English speaking countries must also meet the basic eligibility standards.
  • Avg. Score in IELTS 7.0 / 9
  • Avg. Score in TOEFL100 / 120
  • Avg. Score in PTE 68 / 90
  • Avg. Score in GRE 328 / 340

Documents required : Emlyon Digital Marketing & Data Science

  • Online Application: Students have to submit an online application form at the official website.
  • Application Fee: Students need to submit their application fees.
  • Statement of Purpose: Reasons or intentions for pursuing studies in this program, including a description of prior experience.
  • 3 Letters of Recommendation: Three letters of recommendation are required; one letter must come from an academic source, although Stanford prefers at least two. Recommendations must be submitted online. 
  • Official GRE Test Scores: Students have to submit their GRE Test Scores.
  • ELP Scores: Students have to submit their English language proficiency scores like IELTS, TOEFL, or other test scores.

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Scholarships Available : Emlyon Digital Marketing & Data Science

Emlyon Fellowships

As a socially responsible institution, Emlyon Business School assists students in financing their MSc in Digital Marketing & Data Science through the provision of scholarships. Due to the limited availability of these scholarships, please contact your program advisor as soon as feasible to discuss your eligibility.Create or sign into your Emlyon Business School account to access the Scholarship Policy documents.

External sources of funding

Emlyon Business School and its associates are committed to investing in the entrepreneurial leaders of the future by providing financial aid to qualified students pursuing further education.

Non-French applicants for the MSc in Digital Marketing & Data Science may now apply for a Prodigy Finance student loan.

Financial Partners: You can only obtain a bank loan through Emlyon Business School’s financial associates if you have a French fiscal guarantee. If not, we recommend that you obtain a loan in your home country prior to your arrival.

Specializations & Electives Offered

MS&E master’s students complete breadth as well as depth. All are required to develop competence in optimisation and analytics, organisations and decisions, and probability.  In addition, every student pursues a speciality in one of seven areas:

  1. Financial Analytics
  2. Operations and Analytics
  3. Technology and Engineering Management
  4. Computational Social Science
  5. Decision and Risk Analysis
  6. Energy and Environment
  7. Health Systems Modeling

To know in depth about the curriculum and pre-requisites click here.

FAQs About Emlyon Digital Marketing & Data Science

Delivered in Paris with an international term and a one-week long International Seminar.

The Master of Science (MSc) in Digital Marketing & Data Science offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3).

You can enter all types of work experience in the Education and Experience section as well as detailing these experiences on your CV (Resumé).

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