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INSEAD Business School – Introduction


When it comes to rankings, INSEAD is on a roll. Insead Business School kills it when it came to “international course experience,”. INSEAD offers one of the shortest MBA programs available: students graduate in less than a year. Having a strong global mentality, Insead Business School prefers applicants who intend to work in a multi-national, multi-cultural environment. More than half of all students have already worked outside of their native country.

Insead Business School program is a rigorous that draws motivated, determined students from around the world. Insead Business School sees this vast cultural mix as a vital learning experience. The international environment makes for many opportunities for students to share and learn from one another about different cultures and business practices.

Good Things:

  • It is a 1 year MBA and costs only 84K Euros. You can get the brand name and an amazing alumni network at half the cost and time of any Ivey league US B-schools.
  • More than 40% of MBA end up in consulting world with an average salary of $103K.
  • INSEAD prides itself on diversity of the batch and on average students have 2 years of international exp.

Things to Consider:

  • Of course being at the top of the ladder, puts INSEAD out of reach and makes it tough to crack, and ofcourse it boast a very low conversion rate of 10-15%.
  • INSEAD focuses a lot on diversity and international exp. Unless you have either of these, better save yourself and your recommender the effort of going thru 9 personal essays and 12 recommendation essays.
The Economist
Financial Times

INSEAD MBA Sample Essays


INSEAD Motivation Essay 1: Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary. (600 words max.)

Mountains are my one true love. They have helped me come to terms with who I am, making me face my biggest fears and helping me acknowledge latent strengths.

I have found that to reach every summit be it on a mountain or in life, I pursue my goal with an unflinching focus on the next step. As a student, having overcome a paralyzing fear of failure, I learnt early on that grit is as important as ability. Today, I rarely get overawed by the magnitude of the challenge because I keep my attention fixed on the immediate goal.

Whether it was crossing the Rupin Pass at a height of 15500 ft and an incline of 60 degrees or successfully handling a complex project such as BP’s Shah Deniz where the slightest error could have had disastrous consequences, my unwavering focus has always been my forte.

Another strength that has served me well is my ability to solve critical problems while maintaining my composure. When I was trekking solo across the Gadsar Pass I was caught in a sudden snowstorm at 13500 feet. I couldn’t stay outside in the cold risking hypothermia but I couldn’t move blindly either. So I trusted my ears and ran down towards the river in the hope that I would find someone camping near it. An hour later, I noticed someone warming his hands by a fire. My ability to stay calm in a crisis literally saved my life that day but it has also been my saviour in a number of different albeit less critical situations be it leading unpredictable projects, tackling technology failures or working through an unsavoury team dynamic…Continue Reading Here

INSEAD MBA Interview


Most top business schools emphasize the importance of a global mindset when it comes to succeeding in their MBA program. But at INSEAD, multicultural understanding isn’t just a buzzword used in class, it’s a way of life. With a class profile where no one region makes up even a quarter of the student population, being able to gel with classmates in an uber-international student body is an absolute must.

You should prepare for your interview by thinking through examples of your own experiences with diversity and multiculturalism. The admissions criteria indicates that “most [INSEAD] applicants have either worked or studied outside their home country.”

If you don’t have that kind of international experience, the interview is the perfect place to illustrate why you will still be a good fit for the school, whether through traveling, working with refugees, hosting foreign exchange students, or anything else that has taught you how to work with people from varied backgrounds.

Your INSEAD interviewers will also be very familiar with your resume and application materials. You should thoroughly review all the material you submitted during the MBA application process, because it will come up during the interview. Be ready to address key topics and questions like:

  1. Tell me something about yourself?
  2. Walk me through your resume?
  3. Why MBA? Why INSEAD?
  4. Why MBA now or Why MBA at this stage of your career?…Continue Reading Here

INSEAD MBA Application Essay Tips


INSEAD, “the business school of the world,” is a dynamic, diverse and highly international MBA option. Along with the basic MBA questions most other schools ask, Insead Business School is looking for significant exploration of your career goals and background. Along with career aspirations and leadership experience, an international focus is important to Insead Business School.

This year Insead Business School has added a required video interview component to the application process, which will be completed shortly after you submit your application.

Job Essay 1: Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and where relevant, employees under your supervision, size of budget, clients/products and results achieved. (short answer)

This question should focus entirely on your current (or most recent) work situation. Though you will want to provide relevant context for your current role, make sure you are devoting most of the essay to describing the details of your day-to-day responsibilities and oversight. If you are lighter on supervising others or managing a budget, you have the opportunity to highlight some key responsibilities and results. When you are composing this essay make sure you focus on what you uniquely have contributed to the role, rather than reciting the job description. What have you done that is above and beyond.

Job Essay 2: What would be your next step in terms of position if you were to remain in the same company? (short answer)

Once you have described what you do at work currently, Insead Business School asks for you to imagine what you will do in the future. Because you are ambitious enough to be applying to Insead Business School, you are likely on a serious career track in your current company. If your boss has already talked to you about the next step this is an easy question to answer.

If you have not explicitly discussed promotion at work, what would be the next role you would ideally pursue? If you are pursuing an MBA because you want to make a career change or because the next step at your current company is undesirable for other reasons, this may be a place to describe what that next step would be and why you do not wish to pursue it (with more context provided in the long term goal section).

Job Essay 3: Please give a full description of your career since graduating from university. Describe your career path with the rationale behind your choices. (short answer)

With this essay Insead Business School is seeking to understand your career trajectory and how you have grown and progressed through your career. Think about the choices you have made in your career, and how your past experiences have combined to provide you with your current skill set. If you have a fairly straightforward career path you can take this opportunity to comment on some of the learnings from each position to create the story of your past, present and future plans.

Job Essay 4: Discuss your short and long term career aspirations with or without an MBA from INSEAD. (short answer)

Since you have covered your current role at work, your hypothetical next step at your company and how you arrived at this place, now you can bring the story together to explain what you are pursuing an MBA from Insead Business School. While the best candidates for an MBA might be able to succeed without one, typically a top tier MBA like Insead Business School is an accelerator for your career – introducing you to a broader network than you would otherwise have, expanding your skillset into new functional areas and exposing you to people from around the world.

Think about how you plan to use your MBA to accelerate your career (or change paths entirely). If you did not attend Insead Business School, how would you achieve your goals otherwise? Think of this essay as a thought experiment to show that you can plan two routes to one goal, while perhaps demonstrating the superiority of the MBA path.

Optional: If you are currently not working or if you plan to leave your current employer more than 2 months before the programme starts, please explain your activities and occupations between leaving your job and the start of the programme.

If you are not employed at the moment, you will want to answer this question to show how you are utilizing your time without full time employment. Ideally you are currently involved in an activity that is going to further your career or personal goals at this time. The best answer is one that shows you are self-motivated and do not need paid work to continue developing yourself.

For example, perhaps you are volunteering in a non-profit that is related to your career goals. Maybe you are working with a friend on a start-up. Or you are consulting and building contacts in your industry. If you are out of work only briefly, it’s also perfectly reasonable to be pursuing travel or other activities that develop your international awareness and perspective. However, make sure that your activities can tie back to your long-term goals or other key aspects of your application strategy.

Motivation Essay 1: Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (approximately 500 words).

Strengths and weaknesses are a common topic for MBA applications and seek to understand your level of maturity and self-awareness. This is a great opportunity to highlight some of your skills and attributes that demonstrate leadership, teamwork or other qualities that will drive your future career success. Examples aren’t explicitly required, but consider that the admissions committee is reading a vast number of essays and concrete examples are both easy to understand and can help you stand out.

When describing weaknesses you will want to focus on those weaknesses that you have taken concrete steps to address, or that have been a route to learning more about yourself. Often strengths and weaknesses are two sides of the same coin, in which case you can even tie your key weaknesses to your key strengths. Because it is often difficult to write about one’s weaknesses this is an especially important essay to share with others to seek feedback on tone and impact.

Motivation Essay 2: Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned (approximately 400 words).

This essay is an opportunity to showcase one of your most important achievements. Impressive achievements that stand on their own are great, but you will want to pay equal attention to explaining why these accomplishments are valuable to you. If you concisely explain the accomplishment and how you were able to bring it to fruition, you will have room to provide the context for your personal pride in the accomplishment. If you don’t have an achievement that you think is incredibly impressive on its face, consider an example that demonstrates the activities you value. Remember, not everyone has sold a company or won an Olympic medal prior to business school!

The flip side of achievement is failure, and Insead Business School wants to understand how you view both. When approaching any failure essay it’s important to use a real failure that has emotional resonance for you. An accomplishment framed as a failure will be easy to see through and will not demonstrate anything about your maturity or ability to grow. Your failure should be real, and also something that led you to grow or learn. If you can describe how you have changed your approach as a result of the failure that is an excellent outcome.

The third part of the essay deals with how these experiences impacted the others around you and what you learned. Whether you were part of a team or the main impact was on a loved one, this part of the essay encourages you to step outside your own narrative of success and failure and think about how you have impacted other people through your actions.

Most obviously a success led to happiness from a team or a manager, while a failure was disappointing to those around you. However, your particular achievement or failure could have led to a learning experience for your team, an opportunity for someone else, or a chance for you to be closer to another person through a team challenge. Think creatively about this aspect. Note that your application to Insead Business School ideally covers both the personal and professional. This essay could be an opportunity in this essay set to bring in a new angle on your profile through describing one of your most substantial accomplishments outside of work.

Motivation Essay 3: Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities? (approximately 300 words)

Nothing is more personal than what you choose to do outside of school or work. What are the most meaningful pursuits you have spent your time on? You should both describe the main interests you have outside of your professional pursuits and explain why they are meaningful to you and why you spend time on them. Ideally you can also explain how you will continue your involvement while at Insead Business School and cite some specific clubs or groups where you see your interests contributing to the community.

Optional Motivation Essay: Is there anything else that was not covered in your application that you would like to share with the Admissions Committee? (approximately 300 words)

This essay is 300 words you can use for anything you would like to showcase and that you were unable to work into the rest of your application. Because Insead Business School’s questions are quite thorough you may have covered all aspects of your candidacy and personal qualities in the other five essay questions, in which case you can feel comfortable skipping this question (it IS optional). If you did not have a place for an interesting hobby, new aspect of your background to describe, or key accomplishment, it may be appropriate to use this space to tell that story.

It is far better to fully explain any issues in your application than to leave the admissions committee to guess what happened. If you have any challenging aspects to your candidacy like a low GPA or a failing grade in college, this is the correct place to address those concerns. Explain your issue clearly and focus most of the essay on the correction for the issue.

For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since rather than focusing on the negative. Avoid blaming anyone else for your issue, and relentlessly show why this one incident is in your past and will stay there.

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