IIM Lucknow IPMX MBA Application Essays for 2023-24
1. Why you wish to pursue the IPMX? (200 words)
2. Please describe your short-term and long-term career goals. (200 words)
3. Please describe 3-5 characteristics that best describe you. (50 words)
4. Please provide any other information that you would like to share in support of your application. (150 words)
IIM Lucknow IPMX Winning Sample Essay -1
1. Why you wish to pursue the IPMX? (200 words)
Working in the fashion industry as a Store manager had helped me gain leadership skills that I vested into my family business. However after working 6 years into my business, I realized I was struggling to expand operations, since my lack of cross-cultural experience and practical knowledge at a broader level was deterrent in my decision-making ability. This experience reinforced the belief, that the skills I possess are not enough and requires a platform to enhance my business acumen.
IPMX will give me an opportunity to enrich those skills as it stresses upon advance electives and experiential learning. Exposure to course of ‘Strategic Business Negotiation’ and ‘Global supply chain management’ will improve my negotiations skills and equip me understand nuances of logistics with precision. Moreover insights into marketing through ‘B2B Marketing’ will leverage my marketing skills that would position my business at national level.
Exposure to International immersion, leadership talk series and industrial visits would be vital in establishing networking. Peer to peer learning through working on case studies with diversified experiences will expand my perspective towards a business solution .My participation into ‘Nostalgia’ will laid plethora of entrepreneurial resources to network with community entrepreneurs and build a larger network.
2. Please describe your short-term and long-term career goals.(200 words)
My family business has been into Lube industry, which caters to sales and supply of lubricants to aftermarket and OEM business channels. Our core function has varied from increasing brand presence, managing inventory to logistics.
Being a third generation, I would re-model the supply chain vertical. Since my business caters to OEM Automobile partners that require delivery of goods on top notch priority, Post learning from IPMX I would aim at designing an efficient logistic system and at establishing coordination and integration of function across supply chain. By using business analytics and by focusing on distribution and inventory management, I would transform my overall channel to ensure better productivity and profitability.
My long term goal is to scale my venture at a Pan India level by increasing brand presence, targeting PCMO segment in the next 5 years. I envision resolving real time problems for industry clients, skill that would give me an advantage during tie ups with automobile partners. I intend to incorporate new marketing strategies to position my brand across luxury segment by offering premium service at minimum cost. To achieve such vision would require practical application of skills, and so IPMX would arm me with endless opportunities.
3. Please describe 3-5 characteristics that best describe you.(50 words)
Formulating Strategies and operations: Exposure to both B2C and B2B industries have taught me formulating collaborative marketing strategies so as to gain an edge over competitors.
Leadership and Business development: From opening a flagship Retail store to promoting a brand into new market has evolved leadership & people managing skills.
4. Please provide any other information that you would like to share in support of your application.(150 words)
Having grown in a joint family business, traits of social responsibility have been engrained me. However, it wasn’t until I started heading my business and interacting with clients that I realised the importance of education. I faced an incident wherein my client, associated with farming, ended his life due to financial crisis
Such a tragedy pushed me to educate farmers.
While adhering to the issue it became imperative to have a strong network to educate thousands of farmers. I soon discussed the issue with my team of 150 retailers as they work on the ground level. We incorporated teams of 8-10 retailers and started the campaign-‘Save the Farmer’. We conducted weekly sessions related to financing options and helped farmers procured need based loan.
As I have grown, I have cultivated personal values of serving others and giving back to society. This is what I would also bring to the classroom at IPMX.
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IIM Lucknow IPMX Winning Sample Essay – 2
1. Why do you wish to pursue the IPMX? (200 words)
After three years in marketing and PR, with a focus on the food and beverage industry, I am eager to pursue the IPMX at IIM Lucknow to elevate my career to the next level. My experience at Yunmi Group, a leading F&B management company in Shanghai, has given me valuable insights into the hospitality sector and sparked my interest in moving beyond marketing implementation to business strategy and project management.
While I’ve developed strong skills in communication, decision-making, and problem-solving through my work on high-profile projects, I recognize the need to broaden my business knowledge to achieve my career goals. As a humanities graduate, I require a comprehensive business education to fill gaps in my understanding of management principles and strategic thinking.
The IPMX program at IIM Lucknow offers the perfect opportunity to gain this knowledge while continuing to develop my leadership skills. The program’s focus on practical, hands-on learning aligns well with my goal of transitioning into a project management role in the hospitality industry. Additionally, the diverse cohort and international exposure offered by IIM Lucknow will be invaluable in preparing me for a global business environment.
I’m confident that the IPMX will provide me with the tools and network necessary to achieve my professional objectives and contribute meaningfully to the business world.
2. Please describe your short-term and long-term career goals. (200 words)
My short-term career goal is to transition from my current role as a marketing manager in the food and beverage industry to a project management position within the broader hospitality sector. Having worked closely with project managers at Yunmi Group, I’ve developed a strong interest in overseeing complex, cross-cultural projects from inception to completion. The IPMX program will equip me with the necessary business acumen and strategic thinking skills to make this transition successfully within 2-3 years of graduation.
In the long term, I aspire to become a business strategist in the hospitality industry. I aim to leverage my marketing background, project management experience, and the comprehensive business education from IIM Lucknow to drive innovation and growth in established hospitality companies or emerging startups. Within 7-10 years, I envision myself in a senior leadership role, where I can shape company strategy and lead transformative initiatives.
Throughout my career, I also plan to continue my commitment to community involvement, particularly in empowering young women in the business world. I hope to use my position and experience to mentor aspiring female professionals and contribute to creating a more inclusive business environment in the hospitality sector.
3. Please describe 3-5 characteristics that best describe you. (50 words)
Three characteristics that best describe me are:
- Adaptable: I’ve successfully transitioned between industries and roles, from education to fine dining.
- Persistent: I’ve overcome personal challenges to excel professionally and academically.
- Socially conscious: I’m committed to community involvement and empowering marginalized groups, particularly young women.
4. Please provide any other information that you would like to share in support of your application. (150 words)
Beyond my professional experience, I’d like to highlight my commitment to social impact. I’ve volunteered extensively, including designing a 100-hour curriculum for 6-12 year-olds at the Shanghai SunFlower Floating Children Center and providing career counseling to over 50 pre-high school girls.
I’ve also contributed to important research on labor issues in China’s gig economy, focusing on female food delivery workers. This project, though prematurely halted, resulted in a 100,000-word report that received over 200,000 views before censorship, sparking crucial public discussions on gender discrimination in the workplace.
These experiences have deepened my understanding of social issues and reinforced my desire to create positive change through business. I believe this perspective will add unique value to class discussions at IIM Lucknow and align well with the program’s emphasis on responsible leadership. My GMAT score of 680 also demonstrates my academic potential and readiness for the rigorous IPMX program.
