EDHEC MBA Sample Essays

EDHEC MBA Winning Sample Essays – 1

Essay 1: How has your past experience been and in what role are you there today?

My journey in the media and entertainment industry has been both dynamic and transformative. Over the past three years, I have gained extensive experience working with some of the most renowned clients, including Netflix. My roles have spanned content creation, social media strategy, and team leadership, each providing me with unique insights and skills that have shaped my career trajectory.

I began my career as an Area Growth Manager at Zomato, where I was responsible for online ordering business growth and maintaining a strong profit and loss statement. During this time, I successfully increased new user acquisition and retention through hyperlocal marketing activities, significantly boosting online ordering volume and net revenue. This role honed my abilities in strategic planning, market analysis, and customer engagement, laying a solid foundation for my future endeavors.

Transitioning to the role of Manager of Account Planning and Management at The Glitch, I had the opportunity to work closely with clients in the media sector. My responsibilities included managing social content for Netflix India, developing Instagram strategies, and ensuring smooth project workflows. This experience enhanced my understanding of digital marketing and social media dynamics, enabling me to contribute effectively to high-impact campaigns.

Currently, I am a Senior Brand Partner at Please See //. In this role, I lead the social vertical and devise social strategies for clients such as Theobroma and Steelcase APAC & India, significantly amplifying their social reach. One of my notable achievements includes doubling Theobroma’s social media reach within two months, complementing their traditional growth across outlets. Additionally, I am responsible for media planning, content creation, and training junior partners, writers, and designers across various accounts.

A significant part of my current role involves working directly with Netflix India, where I collaborate with their team to clarify and execute their vision. I have developed and executed Instagram strategies that contributed to doubling Netflix India’s follower count and impressions. This role requires a deep understanding of content strategy, team coordination, and client management, all of which are crucial skills for my professional growth.

Throughout my career, I have consistently demonstrated leadership, creativity, and a commitment to ethical content creation. These experiences have not only equipped me with technical skills but also instilled in me the importance of empathy, inclusivity, and social responsibility in media and marketing. Today, as a Senior Brand Partner, I am poised to take on more strategic roles that allow me to drive impactful and meaningful change within the industry.

In conclusion, my past experiences have been instrumental in shaping my career, providing me with a robust skill set and a clear vision for the future. As I continue to grow in my current role, I am eager to leverage these experiences to further my career in strategic marketing and content creation.

Essay 2: What are your future career plans and how you expect the EDHEC Global MBA to help you reach your goals?

My future career plans are centered around becoming a strategic leader in the media and entertainment industry, with a focus on ethical and inclusive content creation. In the short term, I aim to transition into a strategic marketing role within a global media company such as Disney, Hulu, or Netflix. My goal is to leverage my extensive experience in content creation and social media strategy to drive impactful marketing campaigns that resonate with diverse audiences. In the long term, I aspire to become a VP of Marketing and Media Strategy, where I can influence the industry by advocating for responsible and socially conscious content.

The EDHEC Global MBA is the ideal platform to help me achieve these career goals. The program’s comprehensive curriculum, which includes courses on strategic management, marketing, and digital innovation, will equip me with the theoretical knowledge and practical skills needed to excel in a strategic marketing role. The focus on global business practices and emerging market trends will provide me with a nuanced understanding of the industry, enabling me to develop effective marketing strategies that are both innovative and culturally relevant.

One of the key features of the EDHEC Global MBA that excites me is the emphasis on experiential learning. The opportunity to engage in real-world projects, internships, and consulting assignments will allow me to apply the concepts learned in the classroom to practical scenarios, enhancing my problem-solving and decision-making abilities. Additionally, the program’s strong industry connections and networking opportunities will enable me to build valuable relationships with professionals and leaders in the media and entertainment sector.

The EDHEC Global MBA’s focus on leadership development is particularly appealing to me. Through leadership workshops, coaching sessions, and team-based projects, I aim to hone my leadership skills and learn how to effectively manage diverse teams in a dynamic environment. The program’s commitment to fostering ethical and responsible business practices aligns with my personal values and professional aspirations. I am eager to learn how to integrate these principles into my work, ensuring that the content I help create and promote is both engaging and socially responsible.

Furthermore, the global perspective offered by the EDHEC Global MBA will be invaluable in my career. The diverse cohort of students from various cultural and professional backgrounds will provide a rich learning environment, allowing me to gain insights into different viewpoints and approaches. This diversity will enhance my ability to develop marketing strategies that are inclusive and resonate with a global audience.

In conclusion, the EDHEC Global MBA is the perfect program to help me achieve my career goals. The comprehensive curriculum, experiential learning opportunities, and focus on leadership development will equip me with the skills and knowledge needed to excel in a strategic marketing role and ultimately become a transformative leader in the media and entertainment industry. I am confident that the EDHEC Global MBA will provide the foundation and support necessary for my professional growth and success.